Three years ago Cynthia Victor was a junior in college going to class virtually and living life like any ordinary student Now the Sri Lankan Tamil is a beauty influencer known as nbsp Shawtysin nbsp to her million followers on... Read more

The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more

Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more

The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more

Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more

There s lots of talk about lifestyle influencers but not nearly as much talk about the need they satisfy Especially in a time of uncertainty I think it s our nbsp appetite nbsp for a sense that we re in... Read more

If you re looking to boost your brand or business on Instagram influencer marketing can be an excellent way to connect with engaged and relevant audiences How so Well consider the following nbsp nbsp of nbsp Instagram users have taken... Read more

Deepfakes of celebrities and influencers are circulating on Twitter despite their policies against misleading media and non-consensual nudity Twitter nbsp is one of the few social media platforms that does allow adult content to be posted as long as everyone... Read more

The world of influencer marketing is growing pretty quickly and the latest predictions believe that it is worth over billion at this point Now that influencer marketing has reached the mainstream there are a lot of companies out there that... Read more

Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more

Influencer Technology and the Power of Micro-Influencers A New Marketing StrategyInfluencer technology and the power of micro-influencers have emerged as a new marketing strategy that has been transforming the way brands and businesses connect with their target audience This innovative... Read more

Affable ai a Singapore-based innovator in the marketing technology industry has on Monday announced the firm has partnered nbsp Google Cloud nbsp for the launch of Skye an artificial intelligence AI companion specifically designed for influencer marketers Skye empowers marketers... Read more