Advertisers are once again taking a closer look at the relationship between brands and influencers questioning who is responsible for brand deals and who is held accountable if and when things go wrong This comes after fast-fashion giant Shein recently... Read more
Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more
If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more
Day Two ended with performances from Jack Harlow and Florence The Machine Day Two of Cannes was in a word windy It took all my strength not to get choked by my press-badge lanyard It s true what they say... Read more
Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more
Social media influencing is a full-time job that can pay your bills and more Technological advancement is rapidly evolving marketing and advertising Consequently nbsp social media jobs and the opportunities they bring influencers and other technical talented people nbsp are... Read more
Three years ago Cynthia Victor was a junior in college going to class virtually and living life like any ordinary student Now the Sri Lankan Tamil is a beauty influencer known as nbsp Shawtysin nbsp to her million followers on... Read more
The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more
Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more
The Digital News Report by the Reuters Institute sheds light on the complex relationship between the public news outlets and social media platforms As we navigate one crisis after another the demand for reliable and independent journalism is higher than... Read more
Around seven years after starting his YouTube channel Roy Mart nez got an email asking if he was interested in making a living from his content The sender a Brazilian company he d never heard of had caught wind of... Read more
There s lots of talk about lifestyle influencers but not nearly as much talk about the need they satisfy Especially in a time of uncertainty I think it s our nbsp appetite nbsp for a sense that we re in... Read more