Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more

You re probably already familiar with the term influencer marketing but you may not have tried it out in your own business If you haven t you re probably wondering Do people even pay attention to influencers A shocking of... Read more

he digital revolution in ecommerce has brought forth numerous innovations with the role of social media influencers standing out distinctly These online mavens each with distinct flair and following are crafting a new narrative in online marketing Central to this... Read more

The aftermath of the Dilan-Engin Polat scandal has ignited vibrant discussions surrounding 'fraudulent influencers ' reawakening the imperative to probe into wealth that contradicts the organic rhythm of lifen the age of social media s reign one cannot help but... Read more

As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more

There are over TikTok influencers in the United States across a number of different niches This means that no matter what your business is promoting there s likely a slew of influencers available to work with and get your brand... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

SHARJAH An Italian researcher specializing in cognitive anthropology cultural evolution and computational social science along with an Emirati professor engaged in a compelling panel discussion at the Sharjah International Book Fair SIBF dissecting the impacts of social media and its... Read more

The importance of social media influencers in a film s release campaign has been cemented in a year that has seen US actors unable to promote their films due to the SAG-AFTRA strike while the success of Warner Bros July... Read more

Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

In order to better understand their audience's demands firms can use AI to analyse audience behaviour and preferences Influencer marketing has been growing significantly and in alone the sector was estimated to be worth billion according to Influencer Marketing Hub... Read more

Influencers remain affiliate s flavor of the month As creators and influencers continue to climb marketers list of strategic priorities affiliate networks platforms and agencies have stepped up their courtship of influencers And in some respects influencers have shown themselves... Read more