Influencer budgets have stayed strong despite economic uncertainty, according to a new survey of 250 marketers. Here were 4 other key takeaways.
Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more
Virtual influencers: meet the AI-generated figures posing as your new online friends – as they try to sell you stuff
The future of influence is here a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability Virtual influencers are transforming the way content is created consumed and marketed online They represent an electrifying dance... Read more
In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more
Job in any communication effort is to understand your target audience and what matters to them Then you have to craft a message that resonates with them and finally deliver it in a way that connects This is dramatically more... Read more
The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more
Today the average time spent on social platforms has increased to more than hours per day according to market research firm GWI while social media holds an ever-greater share of total time spent online accounting for percent globally With that... Read more
The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more
This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more
The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more
iCubesWire a leading Ad Tech platform has announced its partnership with dubizzle the UAE s premier classifieds platform This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers seamlessly bringing the brand... Read more
A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more
The Rise of Gaming Influencer MarketingThe Rise of Gaming Influencer MarketingIn recent years the gaming industry has experienced a significant shift in the way companies promote their products Traditional advertising methods such as television commercials and print ads are no... Read more