Gen Z consumers are percent more likely to take their friends recommendation over an influencer or a celebrity while making a purchase decision revealed a study from Yuvaa Gen Z consumers are percent more likely to take their friends' recommendation... Read more
It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more
All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer they're how many influencers nbsp make money nbsp from affiliate marketing nbsp What is influencer affiliate marketing When someone makes a... Read more
In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more
Nano influencers may only have a few thousand followers but that's not keeping them from turning a social-media hobby into a paying side hustle or even a full-time job Take Jalyn Baiden nbsp as an example nbsp Baiden a skincare... Read more
Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Artificial intelligence is big news and it s making an impact in many fields The adoption of AI tools nbsp more than doubled nbsp... Read more
Advertisers are once again taking a closer look at the relationship between brands and influencers questioning who is responsible for brand deals and who is held accountable if and when things go wrong This comes after fast-fashion giant Shein recently... Read more
Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more
If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more
Day Two ended with performances from Jack Harlow and Florence The Machine Day Two of Cannes was in a word windy It took all my strength not to get choked by my press-badge lanyard It s true what they say... Read more
Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more
Social media influencing is a full-time job that can pay your bills and more Technological advancement is rapidly evolving marketing and advertising Consequently nbsp social media jobs and the opportunities they bring influencers and other technical talented people nbsp are... Read more