Fake AI Influencers are on the rise and AI comments are everywhere Is it time to leave the Internet to the bots and their boring conversations Are you ready for the fake influencers journalists and conference speakers And for the... Read more

B B brands are beginning to embrace influencers as an effective tactic toward marketing KPIs In fact recent data from Ogilvy found that of chief marketing officers are actively executing influencer strategies It s clear that influencer marketing efforts are... Read more

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

Advertonclick With global spending on social media advertising is expected to grow to billion by Dubai United Arab Emirates November Joyo Technology Pte Ltd the owner and operator of the Kwai short-video sharing App has revealed a contract agreement with... Read more

Generative AI has an immediate business implication for the creator economy according to Becky Owen the global chief marketing and innovation officer at influencer-marketing firm Billion Dollar Boy Owen is leading the company's investment in AI Billion Dollar Boy founded... Read more

Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... Read more

In the fast-paced world of social media TikTok has emerged as a powerhouse for influencers As brands and influencers navigate this landscape the need for effective tools and optimised campaigns has become paramount Enter TikTok analytics tools the key to... Read more

The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more

Influencers need to pay tax and register with the authorities or face potential jail timeAll UAE-based influencers are required to register with the Federal Tax Authority even if they are not liable to pay the percent corporate tax The UAE... Read more

In today s digital age consumers have access to a wealth of information that helps them make informed decisions especially when choosing a restaurant In this context online reviews and social media platforms have become vital for diners to share... Read more