ASCI’s new definition of celebrity now includes social media influencers

Aug 16, 2023
ASCI’s new definition of celebrity now includes social media influencers
  • In its amended definition of celebrities, the Advertising Standards Council of India (ASCI) has added social media influencers with a following of at least 500,000.

  • The ASCI code contains a special rule for celebrities that states that commercials using celebrities must not contravene the code and that celebrities must be familiar with the code in letter and spirit.
Source: nextbigwhat
Tags

Top News

Influencers continue to pile into affiliate marketing

Nov 02, 2023

Influencers remain affiliate s flavor of the month As creators and influencers continue to climb marketers list of strategic priorities ....

Social Media Influencer Julie Sariñana Launches Vegan Nail Polish Line

Jul 15, 2021

Color Dept was designed by Sincerely Jules to be inclusive fun and happy Julie Sari ana the nbsp Los Angeles-based ....

How Effective Is Influencer Marketing In The Sports Industry?

Oct 03, 2021

How Effective Is Influencer nbsp Marketing In The Sports Industry Ever since sports were broadcasted on television sports brands and ....

Shams Media Services with OMNES Media to launch an Influencers Platform

Jun 30, 2021

Shams Media Services a subsidiary of Sharjah Media City Shams recently announced that it has entered a strategic partnership with ....

OMNES Influencers records 40% surge in registrations

Jun 30, 2021

OMNES Influencers the first Idea-to-Invoice Influencer marketing platform that connects businesses with social media influencers has recorded a per cent ....

Super app WeChat attracts millions of online shoppers

Aug 27, 2021

Global consumers have become highly digital From food ordering and mobility services via doctor s appointments and ticketing services to ....
Read All