As marketing budgets diversify with greater expectations of ROI influencers and the creator economy have become an organic pathway for outreach and brand awarenesshat do you want to be when you grow up People used to say firefighter teacher or... Read more

The advent of cutting-edge technologies has just boosted the growth of the retail industry From store management to consumer services every aspect of operations has been improved tremendously with AI The Indian retail industry is thriving by the day The... Read more

In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more

Take a deep dive into the metrics and intangibles of influencer marketing for B B and how it can amplify trust authenticity and brand resonance Have you ever hit up that cozy caf in town You know where the barista... Read more

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

Riot Games Valorant has carved a niche for itself in the eSports arena especially among the Gen Z demographic A recent Bloomberg report highlighted the game s soaring popularity with influencers like Valkyrae boasting million YouTube subscribers contributing to its... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

Influencers with a large following are expensive and usually not interested in promoting unknown brands This marketing channel is therefore largely inaccessible to small and medium-sized companies SMEs Business professors are now suggesting a bypass from the financial sector Forward... Read more

A cultural shift is taking place before our eyes Influencers are leaning into celebrity culture while more traditional celebrities are going viral on social media This means brands need to move with the times to tap into a new era... Read more