In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more
Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more
Have you ever desired a formal education on how to become a successful social media influencer To delve into the fundamentals of influencing content creation the psychology behind it and how to leverage digital platforms to connect with millions of... Read more
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more
With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more
In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more
Did you know that of millennials trust product recommendations from influencers Meanwhile the trust level declines to for product recommendations that come from celebrities But don t make the mistake of assuming only millennials listen to influencers Whatever your business... Read more
'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more
Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more
B B nbsp marketing is continuously evolving the rules to the game have changed and it is essential that you tap in to the current way of doing things if you want to succeed in this industry At present influencer... Read more
The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more
Amidst the glitz and innovation of Dubai social media influencers have embraced a meteoric rise A decade ago it was a passion now it's a profession In Dubai Instagram influencers span beauty travel lifestyle and F amp B commanding millions... Read more