Celebrities and mega-influencers wield significant influence across social media platforms in the current digital landscape Around of participants in Southeast Asia have admitted to being influenced by recommendations from influencers or celebrities in their purchasing decisions according to a study... Read more

One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more

Rodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator marketing and research experience for leading brands Succeeding with creator marketing means knowing what will resonate with your audience and keeping trends in mind It also means... Read more

TikTok has shared some new tips on how brands can make stand out video in the app and boost their appeal to TikTok s highly engaged audience And with TikTok boasting over a billion active users it s worth considering... Read more

Scott Hall has released a new guide covering the impact that micro-influencers can have on a digital marketing campaign noting the highly engaged audience they often have New York United States - April NewsNetwork The new guide comes following a... Read more

Triple Minds Launches World s First Social Media Platform Dedicated to AI Influencers A New Era for Advertising Engagement amp Brand Storytelling Triple Minds a forward-thinking AI development company proudly announces the launch of the world s first dedicated social... Read more

A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers particularly focusing on those in the women's fashion sector on the well-known image and video sharing platform Instagram In a... Read more

Crypto influencers democratize early-stage investing by offering transparent accessible opportunities that VCs keep behind closed doors for the elite Since the dawn of the dot-com boom it s almost impossible to hear the term VC venture capitalist without immediately conjuring... Read more

Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers The idea isn t groundbreaking startups like Character ai and companies like Meta have nbsp already launched nbsp products like this but neither is nbsp Google s... Read more

Morocco-based Hypeo Ai has secured backing from Renew Capital to speed up how brands and creators connect replacing slow manual influencer campaign processes with AI-powered tools Founded by Meriam Bessa Oussama Sekkat and Salah Eddine Mimouni the startup s platform... Read more

AWISEE com a growing influencer marketing and digital public relations agency has now introduced its Influencer Scouting service The new feature is designed to allow brands and agencies to discover analyze and onboard fresh influencer talent that meets their strategic... Read more

The nbsp UAE nbsp on Friday announced the launch of a YouTube academy The collaboration which is part of the nbsp Creators HQ nbsp initiative is part of the Emirates push to drive content while fostering partnerships with major platforms... Read more