UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

iCubesWire a leading Ad Tech platform has announced its partnership with dubizzle the UAE s premier classifieds platform This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers seamlessly bringing the brand... Read more

Influencers have become pivotal assets in digital marketing by shaping trends and consumer behaviour through their genuine and relatable content Increasingly we re seeing influencer content expand beyond the realms of social and across a wider range of channels and... Read more

In an era where digital platforms reign supreme influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies This approach transcends many conventional advertising expenditures by offering strategic value and measurable returns which has... Read more

Influencer marketing has emerged as a formidable tool for brands seeking to engage and authentically connect with their target audiences within the dynamic realm of digital marketing In fact the global influencer marketing market size has more than tripled since... Read more

How internet shopping became choked with junk People are bombarded online each day with ads for newfangled products that promise dramatic life improvements Modish tumblers Sleek pans Miraculous cleaning solutions Overblown air purifiers Just click this link and voil Productivity... Read more

In today s fast-paced digital landscape the influence of social media is undeniable As technology companies strive to reach their target customers they are increasingly turning to a new and powerful ally influencers These digital trendsetters have disrupted traditional marketing... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

Around many businesses were built by buying pay-per-click PPC ads on the cheap A similar opportunity exists today but this time around social media influencer marketing is the trendy strategy It s a strategy to which advertisers including small businesses... Read more

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B B world's fastest-growing communications priorities The world of influencer marketing is nothing new to marketing and communications leaders but much of its impact has... Read more

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

The Advertising Standards Council of India ASCI in its latest report titled Objectionable ads in the Beauty amp Personal Care category and the rising impact of influencer marketing amp D C brands has revealed how the personal care sector has... Read more