The COVID- pandemic forced billions around the world to stay at home with so much time on their hands To the benefit of influencers most of these people spent their time on their phones watching content In this blog post... Read more

When Cristiano Ronaldo moved two bottles of Coca Cola out of shot during a pre-game press conference before encouraging people to rather drink water billion was wiped off the soft drink giant's market value - perfectly demonstrating the massive power... Read more

In order to better understand their audience's demands firms can use AI to analyse audience behaviour and preferences Influencer marketing has been growing significantly and in alone the sector was estimated to be worth billion according to Influencer Marketing Hub... Read more

From Kenza and Zina to Mehdi and Radia Morocco s virtual influencers are taking social media by storm Rabat - Social media influencers have become ubiquitous in marketing and popular culture using their large online followings to promote products causes... Read more

As we scroll through social media we come across hundreds of nbsp influencer marketing posts and campaigns On Instagram Facebook Snapchat TikTok influencers are showing off their latest sneakers meals travel destinations makeup tutorials There s no way to escape... Read more

Snap the parent company of Snapchat announced on Tuesday the launch of its Collab Studio a new way for brands to partner with Snap Stars to create sponsored content The platform s top influencers including social-media personalities like David Dobrik... Read more

These influencers collectively have million followers and have million searches globally A recent study conducted by UK-based company Natural Foundation Supplements has revealed the top fitness influencers of These influencers collectively have million followers and have million searches globally nbsp... Read more

Exploring the impact of Social Media Influencers on culture education business and the lingering concerns of misinformation cultural imperialism and lack of accountabilitySocial Media Influencers SMIs refer to content creators entertainment and art vloggers online gamers and online streamers who... Read more

If you happen to keep up with the latest trends related to influencer marketing you may have noticed lately how marketers are increasing brand awareness and gaining market share through leveraging relatable trust-worthy everyday people nbsp The world of influencer... Read more

Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more

If done right influencer marketing can increase brand equity and lead to an ROI that exceeds expectations A lot of research was done around this topic in the past few years it all proves the usefulness and success of influencer... Read more

Across its family of apps Facebook now has billion monthly active people which it defines as as a registered and logged-in user of Facebook Instagram Messenger and or WhatsApp who visited at least one of these Family products through a... Read more