If you re looking to boost your brand or business on Instagram influencer marketing can be an excellent way to connect with engaged and relevant audiences How so Well consider the following nbsp nbsp of nbsp Instagram users have taken... Read more

Previously the bill restricted influencer marketing to only licensed crypto firms of which there are currently none in France French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted... Read more

Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more

The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more

Social media influencers with their carefully crafted images and on-screen lifestyles create an aspirational halo that surrounds them The rise of social media has certainly revolutionised various aspects including how we connect share and consume information The emergence of influencers... Read more

The way businesses function and their marketing methodologies have changed in recent years The rise of social media has given brands a golden opportunity to target their potential customers effectively Reaching a wider audience and effectively disseminating the desired message... Read more

Walmart may launch a platform that will use social media influencers to help the retailer and its third-party sellers promote their goods and services online according to trademark filings Walmart filed trademarks for Walmart Creator and Walmart Creator Collective which... Read more

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

Big brands are now turning to small-time social media influencers to boost their brand awareness and ramp up sales resulting in a dramatic rise in influencer marketing in the last year A new report by global media monitoring firm Meltwater... Read more

To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more