With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more

To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more

Dubai is offering content creators the ultimate launchpad providing an environment to live work and create content without stressing about relocation workspace or a long-term residency visa The newly launched Creators HQ is an incubation hub designed to help creative... Read more

HypeAuditor has released its State of Influencer Marketing report projecting the global influencer marketing industry to reach billion by off the back of AI advancements social commerce expansion and data-driven influencer campaigns Instagram continues to be the platform of choice... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more

With over million followers on his official Instagram handle travel influencer Anunay Sood is an epitome for people that have a penchant for travelling and exploring uber-cool places Anunay Sood s experience stems from his previous sojourns in countries And... Read more

Amidst the glitz and innovation of Dubai social media influencers have embraced a meteoric rise A decade ago it was a passion now it's a profession In Dubai Instagram influencers span beauty travel lifestyle and F amp B commanding millions... Read more

If you shoot great videos but have no idea where to showcase them the time has come to unleash your cinematic talents to the world nbsp Pulse Radio an affiliate with Sharjah Broadcasting Authority is calling on young creatives aged... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

When you think of influencer marketing you typically picture brands working with a younger creator to target Gen Z ages - or Gen Alpha up to years old That s not always the case As the influencer marketing space and... Read more