With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more

Walee Technologies WALEE Pakistan s leading Influencer Marketing and Social Commerce SaaS platform launched Pakistan s nbsp first data-driven Influencer Industry Insights Report nbsp for - using its AI-powered social listening tool to help brands and agencies deliver a better... Read more

With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more

Mad Influence s marketplace platform is slated to be launched later this monthDubai opens major bridges and tunnel as part of bn road project to slash travel time in the cityIndian firm to launch Uber of influencer marketing in DubaiThe... Read more

Amidst the glitz and innovation of Dubai social media influencers have embraced a meteoric rise A decade ago it was a passion now it's a profession In Dubai Instagram influencers span beauty travel lifestyle and F amp B commanding millions... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

What to look for in your influencer marketing agency Diversity not only in content types but also in people and styles Diversity may very well be one of the most important assets an agency could capitalize on in the st... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more

A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more

With over million followers on his official Instagram handle travel influencer Anunay Sood is an epitome for people that have a penchant for travelling and exploring uber-cool places Anunay Sood s experience stems from his previous sojourns in countries And... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more