May 18, 2023

The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

May 25, 2023

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

Aug 20, 2022

Walmart may launch a platform that will use social media influencers to help the retailer and its third-party sellers promote their goods and services online according to trademark filings Walmart filed trademarks for Walmart Creator and Walmart Creator Collective which... Read more

Mar 30, 2023

The way businesses function and their marketing methodologies have changed in recent years The rise of social media has given brands a golden opportunity to target their potential customers effectively Reaching a wider audience and effectively disseminating the desired message... Read more

Jul 06, 2023

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

Aug 23, 2023

In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more

Apr 26, 2023

To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more

Jan 06, 2023

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

Apr 25, 2023

One often hears about businesses running 'at speed' But businesses running at internet speed out of Asia can operate at a pace that can be on an entirely different level Such is the example of the influencer marketing platform Partipost... Read more

May 03, 2023

Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more

May 25, 2023

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more

Sep 27, 2023

B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more