The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more

A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more

To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more

As of January there were billion internet users worldwide which amounted to percent of the global population Of this total billion or percent of the world's population were social media users nbsp Global internet usageConnecting billions of people worldwide the... Read more

When you were little what did you want to be when you grew up An astronaut a doctor or maybe a famous athlete Today one of the most popular responses to that question is influencer content creators who grow their... Read more

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more

Affable ai a Singapore-based innovator in the marketing technology industry has on Monday announced the firm has partnered nbsp Google Cloud nbsp for the launch of Skye an artificial intelligence AI companion specifically designed for influencer marketers Skye empowers marketers... Read more

With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more