According to some estimates Instagram is home to around nbsp nbsp fitness influencers most claiming to have the secrets to nbsp a healthy lifestyle While some share science-backed helpful tips others promote fitness advice that s nbsp misguided nbsp at... Read more
A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more
Regardless of what social media platform small creators choose to use they often find themselves in an uphill battle against algorithms that don t prioritise them This forces creators to choose between making authentic content or trying to cater to... Read more
Influencer marketing was reported as being the most effective marketing channel for generating sales according to a survey of small and medium beauty and hair business owners Influencer marketing paying an influencer to promote a product or service to their... Read more
In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more
The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more
According to official sources networking issues were to blame for the massive outage of all services of Facebook Inc yesterday including Facebook WhatsApp and Instagram While everything seems back to normal now this unprecedented downtime perfectly illustrated how dependent the... Read more
Over the last few years the creator economy in India has grown exponentially attracting millions of independent creators joining various social media platforms and starting businesses As the creator economy has grown to the size of - million in India... Read more
Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more
When you think of influencer marketing you typically picture brands working with a younger creator to target Gen Z ages - or Gen Alpha up to years old That s not always the case As the influencer marketing space and... Read more
With DM usage nbsp on the rise on Instagram the platform is now adding some new DM engagement features to spice up your private chats First off Instagram s adding drawing tools and stickers for images shared in DMs providing... Read more
One often hears about businesses running 'at speed' But businesses running at internet speed out of Asia can operate at a pace that can be on an entirely different level Such is the example of the influencer marketing platform Partipost... Read more