What to look for in your influencer marketing agency Diversity not only in content types but also in people and styles Diversity may very well be one of the most important assets an agency could capitalize on in the st... Read more

In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more

Cooper Munroe is CEO of nbsp The Motherhood Inc For two decades The Motherhood has connected regulated brands with influencers in every niche When influencer marketing first rose to prominence the notion that it would be a viable strategy for... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

Dubai is offering content creators the ultimate launchpad providing an environment to live work and create content without stressing about relocation workspace or a long-term residency visa The newly launched Creators HQ is an incubation hub designed to help creative... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

With DM usage nbsp on the rise on Instagram the platform is now adding some new DM engagement features to spice up your private chats First off Instagram s adding drawing tools and stickers for images shared in DMs providing... Read more

To hear some people on TikTok tell it we've spent years in a panoramic Or perhaps it was a panini press Some are in the leg booty community and stand firmly against cornucopia If it all sounds like a foreign... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more