It s You ve come home from a boring day of AP Euro lecturing and waiting for your crush to Snapchat you back Your bed has never looked so good You plop yourself down for what you expect will be... Read more
Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more
TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
TikToker Victoria Paris is getting candid about her online success in a time when it seems like anyone can find their formula to being a professional influencer The -year-old amassed an online following when she began posting TikTok videos out... Read more
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more
It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more
Research suggests that many fitness-themed Instagram accounts risk doing more harm than good. Here’s how to find #fitspiration you can trust.
According to some estimates Instagram is home to around nbsp nbsp fitness influencers most claiming to have the secrets to nbsp a healthy lifestyle While some share science-backed helpful tips others promote fitness advice that s nbsp misguided nbsp at... Read more
So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more
Back when the COVID pandemic first kicked in the influencer marketing industry expected to see at least a to drop in creators earnings from sponsored content By October things had changed dramatically nearly three-quarters of brands were actually upping their... Read more
In today s digital age the dynamics of nbsp marketing have undergone a profound transformation with social media platforms emerging as pivotal channels for brand promotion and engagement Among these platforms YouTube stands as a behemoth offering a unique space... Read more
TimesofIndia The landscape of marketing is immensely creative and constantly evolving We are entering a phase where human and business transactions are increasingly happening in a virtual space thanks to technological development and predicted shifts in socialisation During the pandemic... Read more
Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more
To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more