This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

Siuuubscribe The football star reaches million subscribers just two days after uploading his first video to the platform Cristiano Ronaldo is the world's most popular person on social media with some million followers and now he's raised the bar even... Read more

Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

With DM usage nbsp on the rise on Instagram the platform is now adding some new DM engagement features to spice up your private chats First off Instagram s adding drawing tools and stickers for images shared in DMs providing... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more

Good news for Snapchat marketers as well as creators developing AR experiences for the app with the platform now reformatted specifically for iPad screens As per the latest nbsp iOS update notes nbsp on the Snapchat app Snapchat now offers... Read more

Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more

Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more