This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more
The Global Influencer Market Size is expected to reach a value of USD 109.37 Billion by 2028, at a CAGR of 35.12% over the forecast period (2022 – 2028)
According to the latest research by SkyQuest Technology the Global Influencer market was valued at USD Billion in and it is expected to reach USD Billion by with a CAGR of during the forecast period of The research provides up-to-date... Read more
The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to... Read more
When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more
With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more
The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more
It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more
The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more
The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more
How social media influencers are transforming film marketing: “They reach audiences that traditional publications just don’t”
The importance of social media influencers in a film s release campaign has been cemented in a year that has seen US actors unable to promote their films due to the SAG-AFTRA strike while the success of Warner Bros July... Read more
Influencer marketing is considered one of the best ways to grow your brand's online presence and connect with your target audience It is essentially seen as a by-product of social media advertising Anyone can be an influencer an individual a... Read more