The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more

Regardless of what social media platform small creators choose to use they often find themselves in an uphill battle against algorithms that don t prioritise them This forces creators to choose between making authentic content or trying to cater to... Read more

Influencer marketing was reported as being the most effective marketing channel for generating sales according to a survey of small and medium beauty and hair business owners Influencer marketing paying an influencer to promote a product or service to their... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more

According to official sources networking issues were to blame for the massive outage of all services of Facebook Inc yesterday including Facebook WhatsApp and Instagram While everything seems back to normal now this unprecedented downtime perfectly illustrated how dependent the... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

With brands increasing their spends on and partnering with online content creators and consumers avidly following them influencers in India tell us how they are upping their gameThe influencer marketing industry is on a remarkable growth in India something that... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Artificial intelligence is big news and it s making an impact in many fields The adoption of AI tools nbsp more than doubled nbsp... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more