Many publishing houses and authors are using influencer marketing as a cost-effective way to build awareness, start online discussions, influence book clubs and eventually increase sales of their publications and books.
But how do they do it?
In today’s article, we will find out what steps these authors and publishing houses are taking to gain the desired outcome.
Well, for starters, they set clear goals. Why are they reaching out to these influencers? What is their objective? Is it to build awareness? Promote a new release? Collect database? All objectives eventually lead to an increase in sales. Once goals are clear, the strategy and key messages used will eventually lead to the desired ROI.
There are many platforms that can be used to utilize influencer marketing, and eventually increase the sales of books and publications. Instagram is a popular choice for many, so is Snapchat, especially if the target audience is young. Bloggers are also a popular choice when it comes to influencer marketing; a lot of the bloggers who are specialized in book reviews have their very own network and book clubs, which can generate great feedback and sales.
Giving influencers the freedom to express their personal feedback on any publication or book is also a great way to generate sales. Followers can sense if an opinion or review are forced, therefore, genuine and authentic feedback is always appreciated, and leads to more engagement which will yield the best results.
In a previous article, we highlighted the importance of building strong, long-term partnerships with influencers. If a publishing house or an author find an influencer who is a perfect fit and a great voice to tell the story of their book, it’s worth building a long-term relationship with them, especially if the value received from their audience is rewarding.
Influencer marketing can be very rewarding when clear goals are set, and the right platform, targeting the right crowd is also used. Remember, it is not important how many followers these influencers have, but how effective their voice is, in influencing their audience.