This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more

This is indeed one of the most asked questions about Social Media Influencer Marketing In fact if you look up Google s statistics about what people search for regarding Social Media and influencer marketing this question comes on top Yet... Read more

Teresa Cheung Dong Jie Jingchu Zhang Tianzhen Yang Jin Xing Sida Jiang Zhu Lan and Hongquanxing Wang are China s rising social selling stars s assistant and later became a celebrity agent decided to step into the limelight herself in... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

With an estimated worth of billion in the creator economy continues to grow It s no longer enough to simply pay an influencer to sponsor your product or service Users know they will be sold to on social media oftentimes... Read more

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more

Have you ever desired a formal education on how to become a successful social media influencer To delve into the fundamentals of influencing content creation the psychology behind it and how to leverage digital platforms to connect with millions of... Read more

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

It seems like every other day news emerges that a celebrity has dropped a new NFT collection or a commercial chain has launched a metaverse space While much of this has been written off as a fad it s interesting... Read more