Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more

As of January the United States was the country with the largest TikTok audience by far with almost million users engaging with the popular social video platform Indonesia followed with around million TikTok users Brazil came in third with almost... Read more

Tagger by Sprout Social the global technology leader in making influencer marketing more intelligent today releases its Travel Influencer Marketing Index The report identifies important trends for travel brands as they continue to refine and optimize marketing campaigns focusing on... Read more

Back when the COVID pandemic first kicked in the influencer marketing industry expected to see at least a to drop in creators earnings from sponsored content By October things had changed dramatically nearly three-quarters of brands were actually upping their... Read more

When you were little what did you want to be when you grew up An astronaut a doctor or maybe a famous athlete Today one of the most popular responses to that question is influencer content creators who grow their... Read more

With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers... Read more

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more

The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

Another ripple effect of influencer marketing continuing to mature Marketers are spending more time vetting potential influencers and creators before partnering with them Over the last year or so marketers have started to ask more questions about the influencers that... Read more