For many travel agent sounds like an anachronistic job title conjuring images of shoulder pads and strip malls corded telephones and desktop computers with cathode-ray tube monitors Indeed ever since the advent of online booking travel industry watchers have been... Read more

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

Finance firms have long struggled to reach young and new customers nbsp until now At first no one could explain why business was picking up at nbsp Betterment a robo adviser aimed at newbie investors There were about nbsp signups... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing Many fashion brands are turning to nano-influencers those with to followers who s audiences are dedicated and engaged yet... Read more

In November when socialite and It-girl of the aughts nbsp Paris Hilton married venture capitalist Carter Reum at a swanky wedding in Bel Air a red carpet gala s nbsp worth of stars turned up Nicole Richie Kim Kardashian Paula... Read more

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

TikToker Victoria Paris is getting candid about her online success in a time when it seems like anyone can find their formula to being a professional influencer The -year-old amassed an online following when she began posting TikTok videos out... Read more

In shutting down its operations in China due to concerns around increased censorship Microsoft's LinkedIn has voluntarily sacrificed its third largest audience Citing a challenging operating environment Microsoft has announced that its career-based social networking site will be replaced by... Read more

How is the importance of an influencer measured nbsp Do we measure it by the number of followers they have On Instagram specifically What about followers on other platforms nbsp We can simply do a total sum of followers all... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more