Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

As mom influencers juggle professional and personal commitments is the post-pandemic world posing more challenges Soon after her marriage Shilpa Kamdar had to prioritise her family because her mother-in-law who was diagnosed with cancer needed her attention After her demise... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more

Fashion has always been a popular and influential industry with trends that change each season and new designers emerging every year With the rise of social media fashion influencers have become an integral part of the industry using their platforms... Read more

If you are one of Mikayla Nogueira s million TikTok followers then you already know that one of the app s biggest beauty influencers is getting married this weekend But what you may not know is that she custom-created the... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

HypeAuditor has released its State of Influencer Marketing report projecting the global influencer marketing industry to reach billion by off the back of AI advancements social commerce expansion and data-driven influencer campaigns Instagram continues to be the platform of choice... Read more

Regardless of what social media platform small creators choose to use they often find themselves in an uphill battle against algorithms that don t prioritise them This forces creators to choose between making authentic content or trying to cater to... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more