In the high-stakes chess game of corporate leadership today's executives face an ironic paradox they possess expertise and vision yet struggle to articulate their strategic message and drive fundamental change It's like knowing all the moves on the board but... Read more

Bitcoiner Dan Held is leaving Kraken s marketing leadership to focus instead on a personal consulting business CoinDesk has learned The soon-to-be former director of growth marketing won t exit Kraken outright He ll become a brand ambassador '' sources... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more

HeyLink me has introduced Earn Feature which opens new ways for content creators to make money on social media the VP of Growth Mr Amer Al Halabi has announced HeyLink me is a new generation link-management platform that offers social... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more

It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on... Read more

The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

Teresa Cheung Dong Jie Jingchu Zhang Tianzhen Yang Jin Xing Sida Jiang Zhu Lan and Hongquanxing Wang are China s rising social selling stars s assistant and later became a celebrity agent decided to step into the limelight herself in... Read more