Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more

The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

If you shoot great videos but have no idea where to showcase them the time has come to unleash your cinematic talents to the world nbsp Pulse Radio an affiliate with Sharjah Broadcasting Authority is calling on young creatives aged... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

Influencer marketing was reported as being the most effective marketing channel for generating sales according to a survey of small and medium beauty and hair business owners Influencer marketing paying an influencer to promote a product or service to their... Read more

This summer as I interned in Chicago I often walked down Michigan Ave passing an H amp M Zara and Levi s routinely Every couple of weeks I noticed that the styles in the windows and the outfits toward the... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

The influencer marketing industry is a booming sector projected to reach a staggering billion in nbsp a five-fold increase in just half a decade This explosive growth has not only placed nbsp influencer marketing nbsp at the forefront of digital... Read more

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more

What to look for in your influencer marketing agency Diversity not only in content types but also in people and styles Diversity may very well be one of the most important assets an agency could capitalize on in the st... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more