Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... اقرأ أكثر

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... اقرأ أكثر

The newest TikTok trend isn't trying to get consumers to buy products -- it's doing the opposite Marketing influencers are one of nbsp social media's hottest trends nbsp -- recommending products and services to their followers in authentic videos But... اقرأ أكثر

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... اقرأ أكثر

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... اقرأ أكثر

You can always find the right kind of influencer by talking to us at omnesinfluencers comSo let s rephrase the question what should you look for when seeking an influencer for your band Relevance First and foremost is relevance Before... اقرأ أكثر

Many publishing houses and authors are using influencer marketing as a cost-effective way to build awareness start online discussions influence book clubs and eventually increase sales of their publications and books nbsp But how do they do it nbsp In... اقرأ أكثر

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... اقرأ أكثر

In shutting down its operations in China due to concerns around increased censorship Microsoft's LinkedIn has voluntarily sacrificed its third largest audience Citing a challenging operating environment Microsoft has announced that its career-based social networking site will be replaced by... اقرأ أكثر

Teresa Cheung Dong Jie Jingchu Zhang Tianzhen Yang Jin Xing Sida Jiang Zhu Lan and Hongquanxing Wang are China s rising social selling stars s assistant and later became a celebrity agent decided to step into the limelight herself in... اقرأ أكثر

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... اقرأ أكثر

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... اقرأ أكثر