It s common to see sponsored posts from creators flooding feeds on TikTok Instagram and YouTube Now brand partnerships with influencers are popping up on LinkedIn Tech brands like Intel Zendesk Teal and HootSuite have all recently partnered with LinkedIn... Read more

As the social media influencer industry evolves and matures destination marketing organizations are in turn taking them seriously as agents in their efforts to grow visitation Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content... Read more

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing Many fashion brands are turning to nano-influencers those with to followers who s audiences are dedicated and engaged yet... Read more

How is the importance of an influencer measured nbsp Do we measure it by the number of followers they have On Instagram specifically What about followers on other platforms nbsp We can simply do a total sum of followers all... Read more

Teresa Cheung Dong Jie Jingchu Zhang Tianzhen Yang Jin Xing Sida Jiang Zhu Lan and Hongquanxing Wang are China s rising social selling stars s assistant and later became a celebrity agent decided to step into the limelight herself in... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

Ogilvy will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media s systemic mental health harms Speaking exclusively to The Drum Ogilvy s head of influence... Read more

The first blog appeared on the internet years ago Today there are millions of content creators producing blogs vlogs podcasts video content newsletters and more and online creation has become a major industrial sector On YouTube alone creators support the... Read more

Exciting news for beauty lovers Saudi beauty brand Moonglaze has officially made its grand debut at Selfridges in London nbsp Available both in-store and online this launch marks a pivotal moment not just for the brand but for Saudi innovation... Read more

In an age where we re bombarded with ads for everything that we might possibly want to buy it s not uncommon for consumers to experience ad fatigue We may scroll through our Twitter feeds or our Instagram Stories lethargically... Read more

Many publishing houses and authors are using influencer marketing as a cost-effective way to build awareness start online discussions influence book clubs and eventually increase sales of their publications and books nbsp But how do they do it nbsp In... Read more

Aika Kittie is a self-described digital dream girl who posts racy content If you scroll through her Instagram profile you'll find photos of her in bikinis and lingerie at the beach pool and in the snow which she shares with... Read more