Pepsi frequently enlists Hollywood talent for ad campaigns that aim to create a stronger cultural connection with consumers With A Smoother Way to Soda the beverage marketer's sights turn instead toward the content creator space and particularly TikTok an app... Read more

Most people trust the opinion of their social circle when making purchasing decisions As data from the Statista Global Consumer Survey shows many also trust the friendly people who freely share their lives with us on social media and at... Read more

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on... Read more

HeyLink me has introduced Earn Feature which opens new ways for content creators to make money on social media the VP of Growth Mr Amer Al Halabi has announced HeyLink me is a new generation link-management platform that offers social... Read more

As long as they were doling out crash courses on make-up or tutorials on how-to-rustle-up-a- -course-meal-in-under- -minutes the going was good for the -million-odd social media influencers in the country But when they start weighing in on matters that require... Read more

The growth of social media has paved the way for a new type of influencer extending beyond the realm of technology fashion and beauty Truck drivers shepherds and fishermen are just a few examples of individuals who now share their... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

Since the nascent days of influencer marketing the concept has been simple Brands deliver an experience or message through a creator who is perceived as more valuable than traditional advertising As influencer culture has exploded the industry has shifted dramatically... Read more

THOUGH a relatively new genre there are indications that the growing popularity of influencer marketing as a means of brand promotion may continue for a long time come and ultimately result in fortunes for marketers in the field Not a... Read more

OMNES Influencers a joint venture between OMNES Media and Shams Media Services A Sharjah Media City subsidiary has launched specialized influencer networks targeting multiple business segments The specialist networks are made up of a mix of local and international influencers... Read more

In the buzzing hive of social media not all influencers wear crowns Some wield power through genuine connections and heartfelt recommendations Enter the micro-influencer a unique blend of authenticity and influence Here s what you need to know about how... Read more