Meet China’s Emerging Livestreaming Influencers

May 31, 2023
Meet China’s Emerging Livestreaming Influencers

Teresa Cheung, Dong Jie, Jingchu Zhang, Tianzhen Yang, Jin Xing, Sida Jiang, Zhu Lan and Hongquanxing Wang are China’s rising social selling stars. ‘s assistant and later became a celebrity agent, decided to step into the limelight herself in recent years. She quickly gained popularity as an outspoken reality star and livestreaming host in 2019.

Riding the wave of a burgeoning e-commerce economy, Yang launched a livestreaming agency four years ago, creating successful social media accounts for celebrities such as Dong Jie and Ouyang Nana. Yang is also known for her plus-size fashion collection Plusmall.

Calling herself “the best celebrity agent in China,” Yang brands herself as a successful businesswoman who offers useful social tricks and communication advice. Yang launched her first livestreaming session on Xiaohongshu in April to promote products such as scented candles and feminist titles. The five-hour-long livestream received more than 480,000 views on the platform.

Jin Xing Jin Xing Douyin: 172.5 million Jin Xing, a noted Chinese contemporary dancer, talk show host and actress, who’s also widely known as China’s first transgender celebrity, initially launched her livestreaming career on Taobao three years ago before jumping ship to Douyin last year.

Source: wwd