L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... Read more

Aa part of its ongoing effort to make AI a part of your life whether you like it or not Meta is reportedly developing a new AI chatbot for your group chats which will be able to get you caught... Read more

I ve been covering social media for a long time now more than a decade in fact and I can tell you one thing that I ve learned about Instagram chief Adam Mosseri He s a corporate drone with little... Read more

Pinterest is adding another AI element as it looks to keep up with evolving discovery behaviors with a new Pinterest Assistant tool that will make it easier to search for products based on examples that you find Pinterest AI assistantAs... Read more

Snapchat s looking to expand its use case into public group chats with the addition of new Topic Chats which will enable users to join public discussions of popular topics and could help to drive more engagement in the app... Read more

https www marketingdive com Starbucks is further investing in employee-driven marketing in a new collaboration with TikTok making it the first brand to pilot a custom Creator Network with the social media platform The company s employees post at a... Read more

Arab News LONDON TikTok has launched its third annual Community Fest a summer-long series of in-app competitions and educational workshops designed to help creators grow their audiences through the platform s LIVE feature Running from June through August the event... Read more

netinfluencer com Meta has announced the launch of Creator Assistant on Facebook a conversational AI tool integrated into the creator dashboard that delivers personalized recommendations based on each creator s content style performance history community data and stated goals The... Read more

www netinfluencer com TikTok has added a new advertising option for its Mini Dramas feature giving brands a way to promote episodic microdrama content through the platform s Growth Max system The tool is designed to help businesses grow on-platform... Read more

www netinfluencer com Reddit has introduced video in comments making the feature available to all users across its platform as of June The update allows users to record or upload video replies within the comment box alongside the existing options... Read more

https www ewn co za South Africa's influencer economy is becoming an increasingly important part of the country's digital advertising market as brands shift marketing budgets towards creator-led campaigns that offer measurable audience engagement Industry growth has been supported by... Read more

Social media influencers and bloggers are now the ninth most common way Americans discover new products cited by of U S adults according to YouGov Profiles data Among Gen Z that figure jumps to nearly level with search engines and... Read more