Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more

Unilever is moving away from the old model of one-way brand messaging and towards a broader recommendations-led marketing system that blends influencers professionals events in-store visibility and content built for a changing search environment according to CEO Fernando Fernandez nbsp... Read more

Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

DHAKA Social media influencers in Bangladesh are urging millions of their followers to plant trees as part of a campaign to combat climate change as the South Asian nation reels from the worst heatwave in decades Bangladesh recorded extreme temperatures... Read more