LONDON Dec Reuters - Influencers and AI-generated avatars selling everything from Durex condoms to Harpic toilet cleaner on livestreaming apps in China are propelling emerging-market led growth for consumer goods company Reckitt RKT L opens new tab E-commerce now accounts... Read more

Lebanese Model and Influencer Nour Arida Set for Women s Empowerment Reality Show Confidence Is Queen By Nick Vivarelli Plus Icon Nick Vivarelli International Correspondent NickVivarelli Latest Italian Director Ludovica Rampoldi s Clandestine Romance A Brief Affair Scores Slew of... Read more

YouTube is taking content discovery to the next level with its new AI Overviews feature in search results which is currently being tested with a limited group of users This new feature was shared by Team YouTube in a recent... Read more

Facebook is heavily promoting the creation of original content which could be caused by creator frustrations around how their posts can be drowned out by spammy content or easily be stolen As a result the amount of original social posts... Read more

For content creators and advertisers operating in the UAE the clock is now ticking January is the final day to obtain the mandatory Advertiser Permit after which anyone posting promotional content without approval risks fines of up to AED The... Read more

From Lifestyle to Finance The Middle East s Creator Economy is Entering a New EraDUBAI United Arab Emirates-- BUSINESS WIRE --The creator economy in the GCC region is undergoing a transformation According to new data released by Qoruz an influencer... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more

Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... Read more

Snapchat has added a fun new AI activation for the holidays with its new Animate It Lens now available for paying Snap users As you can see in this example Snapchat s new video AI Lens will enable you to... Read more

L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... Read more

Pinterest is adding another AI element as it looks to keep up with evolving discovery behaviors with a new Pinterest Assistant tool that will make it easier to search for products based on examples that you find Pinterest AI assistantAs... Read more

I ve been covering social media for a long time now more than a decade in fact and I can tell you one thing that I ve learned about Instagram chief Adam Mosseri He s a corporate drone with little... Read more