LONDON Dec Reuters - Influencers and AI-generated avatars selling everything from Durex condoms to Harpic toilet cleaner on livestreaming apps in China are propelling emerging-market led growth for consumer goods company Reckitt RKT L opens new tab E-commerce now accounts... Read more

Pulse Advertising has been appointed as the global influencer marketing agency for Swedish electric vehicle brand Polestar following a competitive pitch process Under the new mandate the agency will lead influencer strategy and campaign execution across EMEA North America and... Read more

Facebook is heavily promoting the creation of original content which could be caused by creator frustrations around how their posts can be drowned out by spammy content or easily be stolen As a result the amount of original social posts... Read more

Social media has fueled the spread of misinformation particularly with the rise of online influencers Now the Chinese government is pushing back with a new rule requiring influencers to hold formal qualifications when discussing specialized topics such as medicine law... Read more

Lebanese Model and Influencer Nour Arida Set for Women s Empowerment Reality Show Confidence Is Queen By Nick Vivarelli Plus Icon Nick Vivarelli International Correspondent NickVivarelli Latest Italian Director Ludovica Rampoldi s Clandestine Romance A Brief Affair Scores Slew of... Read more

Publicis Groupe UK acquired fast-growing social creative firm Fabric Social to serve as the hub of an expanded PR social media and influencer marketing offering for clients nbsp The agency which positions itself as the super social for the world... Read more

Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... Read more

YouTube is taking content discovery to the next level with its new AI Overviews feature in search results which is currently being tested with a limited group of users This new feature was shared by Team YouTube in a recent... Read more

Unilever is moving away from the old model of one-way brand messaging and towards a broader recommendations-led marketing system that blends influencers professionals events in-store visibility and content built for a changing search environment according to CEO Fernando Fernandez nbsp... Read more

Snapchat has added a fun new AI activation for the holidays with its new Animate It Lens now available for paying Snap users As you can see in this example Snapchat s new video AI Lens will enable you to... Read more

From Lifestyle to Finance The Middle East s Creator Economy is Entering a New EraDUBAI United Arab Emirates-- BUSINESS WIRE --The creator economy in the GCC region is undergoing a transformation According to new data released by Qoruz an influencer... Read more

For content creators and advertisers operating in the UAE the clock is now ticking January is the final day to obtain the mandatory Advertiser Permit after which anyone posting promotional content without approval risks fines of up to AED The... Read more