L’Oréal Paris Teams Up with Beauty Influencers to Deliver Personalised Lash Advice

'Meet the Extensionists' stars social media creators Mikayla, Manana and Glamzilla as expert 'Lash Extensionists,' each specialising in a distinct lash type. Together, they offer tailored tips, techniques and mascara guidance designed to help consumers find the best product for their individual lash needs.

Set inside a playful reimagining of a 1990s call centre, the campaign, created by AnalogFolk and produced by Untold Fable, brings personalised lash expertise to life through a modern beauty advice hotline.

The ads are running across social channels and out-of-home placements in New York and Los Angeles. Viewers can scan a QR code to discover which Extensionist matches their lash type, unlocking tailored product recommendations and exclusive content, including bespoke social-first edits and selfie-style videos from each creator.

Directed by Cedric Terrell, the campaign was filmed in a single day using parallel capture of stills and video.

Working in collaboration with Abike Studios, Untold Fable built a fully realised call centre specifically for the campaign, 'The Lash Line', where audiences connect with the Extensionist that best reflects their unique lash profile.

Untold Fable’s Shyanne Wester, who worked as an executive producer on the campaign, said, “From standout production design and wardrobe to cinematic visuals, ‘Meet the Extensionists’ is a visually striking, audience-first campaign that puts personalisation front and centre."

“By assigning each creator a distinct lash specialty, the campaign celebrates the individuality of today’s beauty consumer while delivering expert-led education in an entertaining way. The campaign reflects L’Oréal Paris’s continued commitment to innovation, creator-led storytelling and empowering consumers to find beauty solutions that truly work for them, all with the brand’s signature Parisian polish.”

With offices in New York and London, Untold Fable is a global production company on a mission to democratise access to production briefs, connecting brands with its diverse global network of 8,000 filmmakers, photographers and storytellers to create authentic, culturally relevant content. To find out more about Untold Fable, visit here.