Research suggests that many fitness-themed Instagram accounts risk doing more harm than good. Here’s how to find #fitspiration you can trust.
According to some estimates Instagram is home to around nbsp nbsp fitness influencers most claiming to have the secrets to nbsp a healthy lifestyle While some share science-backed helpful tips others promote fitness advice that s nbsp misguided nbsp at... Read more
3 key takeaways from new reports that show TikTok's rise as an influencer-marketing platform and its hold on Gen-Z and millennial consumers
TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more
Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more
'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more
Actors have traditionally received all the limelight on such occasions but this year we saw a record number of content creators leaving a mark at the celebrated film festivalIn the past few years we have witnessed significant changes As people... Read more
LOS ANGELES - When Cassidy Jacobson was years old she posted a video of herself dancing on the popular app TikTok Little did she know then that six years later her Casssidy J account would have million followers on the... Read more
Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more
New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more
The way businesses function and their marketing methodologies have changed in recent years The rise of social media has given brands a golden opportunity to target their potential customers effectively Reaching a wider audience and effectively disseminating the desired message... Read more
These influencers collectively have million followers and have million searches globally A recent study conducted by UK-based company Natural Foundation Supplements has revealed the top fitness influencers of These influencers collectively have million followers and have million searches globally nbsp... Read more
A survey compiled by the creator marketing platform nbsp CreatorIQ nbsp and Tribe Dynamics a company it acquired in reveals that TikTok is the new top platform for brands in influencer marketing Encompassing sponsored content across various platforms including Instagram... Read more
Take a deep dive into the metrics and intangibles of influencer marketing for B B and how it can amplify trust authenticity and brand resonance Have you ever hit up that cozy caf in town You know where the barista... Read more