The world of influencer marketing has grown pretty quickly and there are a lot of the younger generation that now aspire to be influencers or YouTube content creators when they grow up With the growth and popularity of personality driven... Read more

Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more

Royal Jordanian Airlines RJ announced its sponsorship of the Arab Influencers Gathering Kalam Madina to be held at the King Hussein Bin Talal Convention Center at the Dead Sea Jordan next October Kalam Madina is organized by OMNES Media through... Read more

There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... Read more

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

In advance of the upcoming nbsp World Cup in Qatar Indian owned edtech company nbsp BJYU S nbsp has announced a partnership with Argentine soccer star and macroinfluencer Lionel Messi The campaign will use a combination of digital media and... Read more

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... Read more

Over the last few years the creator economy in India has grown exponentially attracting millions of independent creators joining various social media platforms and starting businesses As the creator economy has grown to the size of - million in India... Read more

Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

As of January there were billion internet users worldwide which amounted to percent of the global population Of this total billion or percent of the world's population were social media users nbsp Global internet usageConnecting billions of people worldwide the... Read more