Nov 24, 2022

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... Read more

Jul 24, 2023

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... Read more

Apr 12, 2023

It s You ve come home from a boring day of AP Euro lecturing and waiting for your crush to Snapchat you back Your bed has never looked so good You plop yourself down for what you expect will be... Read more

Feb 28, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

Nov 01, 2022

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

Dec 05, 2022

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more

Apr 13, 2023

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

May 03, 2023

The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more

Jan 04, 2023

Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more

Mar 21, 2023

Influencers Alanna Panday and Ivor McCray turned the former s Pali Hill home in Mumbai into an Italian dream for their wedding celebrations Influencers Alanna Panday and Ivor McCray's nuptials in nbsp Mumbai India were nothing less than a fairy... Read more

Jan 17, 2023

On TikTok Emily Durham is a content creator with over followers She also works as a senior recruiter for Intuit Durham s following on the social platform and her success show how influencers and content creators on TikTok can strengthen... Read more

May 18, 2023

Rachel Aaron a -year-old who works in public relations in New York recently dressed up for a work event at Bloomingdale s In the era of get ready with me videos on TikTok it was a golden opportunity to create... Read more