Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more

Sheikh Mohammed directs fund for content creators and a permanent base for social media influencers in DubaiDubai has announced a m content creator fund and a permanent headquarters for social media influencers in the city The fund will support content... Read more

Germany has launched a new AI travel guide designed to interact on social media and on the country s tourist board website giving personalised recommendations to visitors The artificially intelligent brand ambassador is characterised as a Berlin resident named Emma... Read more

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on... Read more

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... Read more

Illinois is the first state in the U S to ensure child social media influencers are compensated for their work according to Sen David Koehler of Peoria who sponsored a bill that was signed into law and will go into... Read more

Dubai The Saudi Ministry of Commerce has issued new guidelines aimed at regulating influencer marketing in the Kingdom In the latest directive to the Federation of Saudi Chambers the ministry warned businesses against promoting celebrities visiting Saudi Arabia on visitor... Read more

Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more

Social media influencers have become a powerful force in the marketing world As the world of digital marketing continues to evolve influencer marketing is becoming an increasingly popular strategy for businesses looking to reach a larger audience One such influencer... Read more

Moroccan AI influencer Kenza Layli has claimed victory in the world s first-ever AI beauty pageant While I don t feel emotions like humans do I m genuinely excited about it said the Hijabi Instagrammer in an interview with New... Read more

While Elon Musk s plan to convert X into a payments hub from which many expanded functions will arise has seemingly been delayed in its initial approval process X is still pushing ahead with the concept which it s now... Read more