Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more

The importance of social media influencers in a film s release campaign has been cemented in a year that has seen US actors unable to promote their films due to the SAG-AFTRA strike while the success of Warner Bros July... Read more

The world of influencer marketing has grown pretty quickly and there are a lot of the younger generation that now aspire to be influencers or YouTube content creators when they grow up With the growth and popularity of personality driven... Read more

If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more

As the use of artificial intelligence and augmented reality filters continue to rise Polaroid is pitching its products as relief from an overly digital world nbsp The camera and film maker is working with influencers both up-and-coming and established photographers... Read more

Social media influencers have become a powerful force in the marketing world As the world of digital marketing continues to evolve influencer marketing is becoming an increasingly popular strategy for businesses looking to reach a larger audience One such influencer... Read more

Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more

Sheikh Mohammed directs fund for content creators and a permanent base for social media influencers in DubaiDubai has announced a m content creator fund and a permanent headquarters for social media influencers in the city The fund will support content... Read more

Dubai The Saudi Ministry of Commerce has issued new guidelines aimed at regulating influencer marketing in the Kingdom In the latest directive to the Federation of Saudi Chambers the ministry warned businesses against promoting celebrities visiting Saudi Arabia on visitor... Read more

Illinois is the first state in the U S to ensure child social media influencers are compensated for their work according to Sen David Koehler of Peoria who sponsored a bill that was signed into law and will go into... Read more

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... Read more

Walmart may launch a platform that will use social media influencers to help the retailer and its third-party sellers promote their goods and services online according to trademark filings Walmart filed trademarks for Walmart Creator and Walmart Creator Collective which... Read more