Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

Some analysts estimate that the overall influencer marketing market has nbsp surpassed billion But as influencer marketing has evolved so has the relationship between brands and creators The latest trend Hiring influencers as in-house staff The most recent example is... Read more

Moving every few years as a child taught me to connect Public relations and investor relations for nbsp Juwai IQI nbsp and consulting clients The billions-of-dollars influencer marketing industry is about to be shaken up What it will look like... Read more

Company s Influencer Marketing Managed Services Team Takes Home Three Platinum AwardsOrlando Florida May GLOBE NEWSWIRE -- nbsp IZEA Worldwide Inc nbsp NASDAQ nbsp IZEA the premier provider of influencer marketing technology data and services for the world s leading... Read more

Meta s decision to expand its Instagram creator marketplace to three nbsp technology partners could dramatically ease the headaches brands face when lining up huge social-media marketing campaigns that may involve tens of thousands of influencers That s the big... Read more

These days ads and subscription services seem to be seeping into every nook and cranny of the digital space At least we were safe from those annoyances when using our appliances But even that safe haven may be gone once... Read more

Washington About of people between the ages of and use Instagram and it s hard to spend much time scrolling without encountering a sponsored post from an influencer The same holds true for just about any other social media platform... Read more

From Kenza and Zina to Mehdi and Radia Morocco s virtual influencers are taking social media by storm Rabat - Social media influencers have become ubiquitous in marketing and popular culture using their large online followings to promote products causes... Read more

The French brand earned million in media impact value and ranked as the most downloaded and most viewed designer collection Influencers and Asian celebrities helped fuel a percent rise in the media impact of the four international fashion weeks showcasing... Read more

It began like any other influencer trip A carefully curated group of six content creators representing an array of body types and backgrounds tucked themselves into their seats on a flight and gleefully documented the perks of business class But... Read more

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... Read more