Nano influencers may only have a few thousand followers but that's not keeping them from turning a social-media hobby into a paying side hustle or even a full-time job Take Jalyn Baiden nbsp as an example nbsp Baiden a skincare... Read more

Sheikh Mohammed directs fund for content creators and a permanent base for social media influencers in DubaiDubai has announced a m content creator fund and a permanent headquarters for social media influencers in the city The fund will support content... Read more

Actor nbsp Neha Sharma nbsp laments how casting in the industry is now dictated by one s social media following If someone is popular on Instagram with following ranging between - million Neha says they are likely to be given... Read more

Like thousands of tennis-loving influencers Mia Zelu s social media feed is full of dreamy Wimbledon content Front-row seats on Centre Court chilled Pimm s cups and a stylish tenniscore outfit Her picture-perfect posts captured the vibe of the All... Read more

Dubai The Saudi Ministry of Commerce has issued new guidelines aimed at regulating influencer marketing in the Kingdom In the latest directive to the Federation of Saudi Chambers the ministry warned businesses against promoting celebrities visiting Saudi Arabia on visitor... Read more

Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more

In the ever-evolving landscape of influencer marketing micro-influencers have emerged as hidden gems These individuals often with smaller follower counts compared to macro-influencers or celebrities hold incredible potential for brands and businesses Below we ll delve into the power of... Read more

Germany has launched a new AI travel guide designed to interact on social media and on the country s tourist board website giving personalised recommendations to visitors The artificially intelligent brand ambassador is characterised as a Berlin resident named Emma... Read more

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... Read more

If you haven t heard about Alix Earle it may simply be a matter of time This young influencer who just graduated from the University of Miami has more than million followers on TikTok and was recently signed by United... Read more

In the ever-evolving world of social media a new breed of influencer is taking center stage the AI influencer These digital personas crafted through artificial intelligence and computer-generated imagery CGI are blurring the lines between the real and virtual worlds... Read more

As our articles on influencer marketing campaigns keep gaining traction several readers have asked for more content relating to reading the results of their influencer marketing campaigns So this article is not only the sequel to our first piece on... Read more