Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

The industry is estimated to grow to million by More than a third of Indian brands have doubled their budget for social media influencers over the past year Such is the obsession with social media in India that its content... Read more

Walee Technologies WALEE Pakistan s leading Influencer Marketing and Social Commerce SaaS platform launched Pakistan s nbsp first data-driven Influencer Industry Insights Report nbsp for - using its AI-powered social listening tool to help brands and agencies deliver a better... Read more

There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... Read more

Influencers Alanna Panday and Ivor McCray turned the former s Pali Hill home in Mumbai into an Italian dream for their wedding celebrations Influencers Alanna Panday and Ivor McCray's nuptials in nbsp Mumbai India were nothing less than a fairy... Read more

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou China in June What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip nbsp NPR reported... Read more

Nothing has had marketers and creatives on their toes in the past few years like the rise of AI With the introduction of ChatGPT at the end of there was an underlying fear of human creativity being replaced That fear... Read more

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... Read more

Royal Jordanian Airlines RJ announced its sponsorship of the Arab Influencers Gathering Kalam Madina to be held at the King Hussein Bin Talal Convention Center at the Dead Sea Jordan next October Kalam Madina is organized by OMNES Media through... Read more

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more