The second edition of the Impact Digital Influencer Conference will be held today November from noon onwards in Mumbai The much-awaited INCA-e m Influencer Marketing Report will also be unveiled today in the presence of eminent leaders from the advertising... Read more

Virtual influencers or CGI influencers are fictional computer generated people who have human characteristics features and personalities Maya a virtual fashion influencer launched by e-commerce platform Myntra has already garnered over lakh followers on Instagram The company has carefully designed... Read more

Influencers Alanna Panday and Ivor McCray turned the former s Pali Hill home in Mumbai into an Italian dream for their wedding celebrations Influencers Alanna Panday and Ivor McCray's nuptials in nbsp Mumbai India were nothing less than a fairy... Read more

Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more

Are we all influencers now It was when I was researching a story on nbsp micro-famous LinkedIn users nbsp that I realized there truly was no escape from the influencer industry If business bros with corporate jobs in tech and... Read more

Influencer marketing has been mainstream for some time now with many businesses using it to increase exposure of their brand products or services However despite its consistent growth in the nbsp digital marketing nbsp community there are still plenty of... Read more

Last year China came up a nbsp new action plan called the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry The first-of-its-kind nbsp initiative is aimed at regulating digital humans It has become necessary... Read more

The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more

Influencer marketing is a strategy that involves partnering with influential individuals or organisations to promote a brand product or service These influencers have a substantial following and a strong presence on social media platforms or other online channels Influencer marketing... Read more

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

As the use of artificial intelligence and augmented reality filters continue to rise Polaroid is pitching its products as relief from an overly digital world nbsp The camera and film maker is working with influencers both up-and-coming and established photographers... Read more

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... Read more