The world of influencer marketing is growing pretty quickly and the latest predictions believe that it is worth over billion at this point Now that influencer marketing has reached the mainstream there are a lot of companies out there that... Read more

The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more

The UAE on Sunday launched the Creators HQ a major initiative aimed at attracting influencers to the Emirates harnessing the next generation of talent and supporting its plans to build a comprehensive content economy The ambitious vision for the future... Read more

Rachel Aaron a -year-old who works in public relations in New York recently dressed up for a work event at Bloomingdale s In the era of get ready with me videos on TikTok it was a golden opportunity to create... Read more

B B influencers have become all the rage in influencer marketing with of B B businesses already using them in their campaigns according to a new study from the ad agency Ogilvy Ogilvy surveyed over senior leaders from B B... Read more

A new social media trend has recently emerged in response to the materialistic nature of influencer culture influencer neutralization In this trend influencers discourage their followers from buying overpriced or ineffective products Influence is a highly profitable form of marketing... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

Actors have traditionally received all the limelight on such occasions but this year we saw a record number of content creators leaving a mark at the celebrated film festivalIn the past few years we have witnessed significant changes As people... Read more

The event is set to bring together over speakers from over Arab and foreign countries at the Emirates Towers and the Museum of the FutureThe Billion Followers Summit organised by New Media Academy NMA is set to host the world's... Read more

As of most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential According to Ogilvy s Influencer Trends You Should Care About the Creator Economy is no longer just a buzzword or a pipe dream it... Read more

The French brand earned million in media impact value and ranked as the most downloaded and most viewed designer collection Influencers and Asian celebrities helped fuel a percent rise in the media impact of the four international fashion weeks showcasing... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more