A great strategy for companies to interact with their target consumers in a genuine and organic way is through influencer marketing More than of the world s population utilises social media in some capacity with daily usage averaging hours and... Read more

Social Platforms Explore Age Verification Options to Comply With Teen Access RegulationsWhile many regions are pushing for new age limits on social media access the key challenge remains that there s currently no universal technology that enables platforms to verify... Read more

Bitcoiner Dan Held is leaving Kraken s marketing leadership to focus instead on a personal consulting business CoinDesk has learned The soon-to-be former director of growth marketing won t exit Kraken outright He ll become a brand ambassador '' sources... Read more

NEW DELHI nbsp India is set to have the largest base of social media content creators globally with the figure crossing million this year according to influencer marketing firm Zefmo This follows venture capital firm Kalaari Capital stating in October... Read more

Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more

The future of influence is here a digital avatar that captivates millions of adoring fans while offering unparalleled customisation and round-the-clock availability Virtual influencers are transforming the way content is created consumed and marketed online They represent an electrifying dance... Read more

In a recent review published in Social Science amp Medicine researchers assess previous research on the impact of social media influencers SMI on adolescent health The study findings indicate that although SMIs can harm mental and physical health their influence... Read more

TikTok s announced some new AI-powered elements for its TikTok Symphony brand creation platform including updated text-to-video creation image-to-video animation and more First off TikTok s rolling out its own version of text-to-video which will generate AI video using TikTok... Read more

Dentsu-owned influencer talent agency asks creators to hold their accounts to account for the use of unrealistic beauty filters Gleam Futures the influencer management agency backed by holding company Dentsu has urged influencers to reject AI beauty filters with a... Read more

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more