Huda Beauty the cosmetics line by Huda Kattan has sold its ownership in fragrance brand Kayali nbsp Kayali which was founded by Huda and her sister Mona Kattan in will now operate as an independent company with Mona continuing on... Read more

With new categories where innovation meets recognition in the ever-evolving influencer marketing landscape the GIMA Entry Kit is now available to download Evolve and prosper One of the pivotal shifts in the industry that the GIMAs are acknowledging is the... Read more

Snapchat influencer Caryn Marjorie arrives at the ABC News headquarters in New York City carrying a shopping bag from Apple She pulls out a brand-new iPhone and turns it on confirming there are no messages no missed calls no notifications... Read more

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

The influencer marketing nbsp industry s value is estimated to grow at a compound annual growth rate of percent over the next five years to reach Rs crore by from Rs crore in The projected rise of the industry can... Read more

Influencer marketing seems to be everywhere and with a reported one-quarter of marketers utilizing this fast-growing advertising technique that feeling is no mere illusion But just because influencer marketing has become a multibillion-dollar industry doesn t guarantee it s the... Read more

If you re looking to boost your brand or business on Instagram influencer marketing can be an excellent way to connect with engaged and relevant audiences How so Well consider the following nbsp nbsp of nbsp Instagram users have taken... Read more

Founder and CEO of Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsuencers have become invaluable allies for brands But they re capable of doing more than just promoting... Read more

Back when the COVID pandemic first kicked in the influencer marketing industry expected to see at least a to drop in creators earnings from sponsored content By October things had changed dramatically nearly three-quarters of brands were actually upping their... Read more

The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more

TikTok s announced some new AI-powered elements for its TikTok Symphony brand creation platform including updated text-to-video creation image-to-video animation and more First off TikTok s rolling out its own version of text-to-video which will generate AI video using TikTok... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more