Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... Read more

The French Parliament will vote on a law to regulate social media influencers today The law aims to improve transparency around the advertisements social media influencers take part in and unsure non-EU influencers follow French and EU law in the... Read more

Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more

The Rise of Gaming Content Creators How Gamers are Shaping the IndustryThe gaming industry has experienced a significant transformation in recent years thanks to the rise of gaming content creators These individuals often referred to as influencers have become a... Read more

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

Lionel Messi the famous footballers today announced that he has taken over the role of global brand ambassador for BYJU S education for all The announcement was made through his personal social media account Children are our future And each... Read more

Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... Read more

Influencer marketing could become one of the most powerful marketing tools in Creator marketing can drive brand growth across the entire purchasing funnel and many companies have leveraged online and offline influencer strategies over the last several years Understanding social... Read more

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... Read more

The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more