IntroductionSocial media platforms have revolutionized the way individuals interact communicate and access information in the digital era Among these platforms YouTube Google LLC Mountain View California United States has emerged as a dominant force captivating a vast global audience through... Read more

The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

Last year China came up a nbsp new action plan called the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry The first-of-its-kind nbsp initiative is aimed at regulating digital humans It has become necessary... Read more

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

According to IMARC Group the global fashion influencer marketing market size reached US Billion in Looking forward the market is expected to reach US Billion by exhibiting a growth rate CAGR of during - Digital and Social Media Proliferation The... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more

In today's digital marketing landscape a significant shift is underway highlighting the value of micro-influencers Social media platforms like Instagram and YouTube have democratized the influencer landscape providing a level playing field where any individual with expertise in a domain... Read more

Dubai For UAE based influencers offering financial advice there is a new license that they need to sign up for The UAE regulator Securities amp Commodities Authority has brought out the Middle East's first 'finfluencer' license - which aims to... Read more

So you ve got your influencer marketing campaign launched now it s time for some statistics and analytics Remember launching the campaign and getting the reports and numbers in is the easy part OMNES Influencers does that for you with... Read more

Boohoo is allowing thousands of social media influencers to launch personal pages on its website as the fashion retailer increases its investment into social commerce Its latest initative The Boohoo Collective allows online creators to curate an edit of their... Read more