Jul 04, 2023

Instagram and influencers go hand-in-hand nbsp The Meta-owned social-media platform has become a primary stage for influencers launching their careers Those careers can take off quickly For example the -year-old influencer Achieng Agutu who had about Instagram followers when Insider... Read more

Jul 11, 2023

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

Jan 06, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing but they are prioritizing the measurement of its impact as they shift toward this tactic CreatorIQ recently nbsp published nbsp its Influencer Marketing Trends Report and statistics indicated... Read more

Dec 22, 2022

The rise of social media has brought with it an explosion of influencer marketing Whether their reach is global national or regional savvy influencers have grown increasingly sophisticated when it comes to monetizing their work Similarly influencer marketing is no... Read more

Dec 07, 2023

Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more

May 10, 2023

Turn your body more toward the camera Then move your hand up the ax That looks perfect Heidi Mae Herrington exclaimed as AJ Jenkins smirked into the camera Fitted in a bright red dress Jenkins' hands were covered in fake... Read more

Aug 31, 2022

Sharjah Media City Shams is organizing its next edition of the Shams Talks initiative entitled Is influencer marketing worth your investment at Shams Business Center in Sharjah on Wednesday August at am Shams will host marketing and influencer marketing experts... Read more

Sep 12, 2023

This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more

May 22, 2023

Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more

Jul 19, 2023

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... Read more

Mar 08, 2023

How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

Aug 06, 2023

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... Read more