Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more
Sports marketing is a dynamic field that requires constant innovation and creativity One of the most powerful ways to connect with fans and promote brands is through social media influencers These are people who have a large and loyal following... Read more
Less than weeks after going live decentralized social platform Friend tech has reportedly paid out about million to its users Of that amount ETH or about went to the top ten crypto influencers per data presented by crypto research platform... Read more
The French brand earned million in media impact value and ranked as the most downloaded and most viewed designer collection Influencers and Asian celebrities helped fuel a percent rise in the media impact of the four international fashion weeks showcasing... Read more
YouTube s added another way to drive traffic to your site via paid promotions with a new nbsp Website Visits goal nbsp that s been added to its direct campaign options available within YouTube Studio As you can see in... Read more
Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more
Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more
The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more
As of most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential According to Ogilvy s Influencer Trends You Should Care About the Creator Economy is no longer just a buzzword or a pipe dream it... Read more
This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more
OMNES Influencers a joint venture between OMNES Media and Shams Media Services LLC A Sharjah Media City subsidiary announced that its opening the door for strategic partnerships to represent its business in regional and global markets The aim is to... Read more
Digital marketing playbooks have been turned upside down by recent nbsp data privacy changes mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley s tech giants Third-party ad targeting... Read more