What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more

When you think of influencer marketing you typically picture brands working with a younger creator to target Gen Z ages - or Gen Alpha up to years old That s not always the case As the influencer marketing space and... Read more

The creator economy is growing at a CAGR of which is higher than a lot of high-potential sectors such as ed tech and health tech Globally the creator economy is estimated to be billion in India it is estimated at... Read more

This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... Read more

Meta s decision to expand its Instagram creator marketplace to three nbsp technology partners could dramatically ease the headaches brands face when lining up huge social-media marketing campaigns that may involve tens of thousands of influencers That s the big... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more

Big brands are now turning to small-time social media influencers to boost their brand awareness and ramp up sales resulting in a dramatic rise in influencer marketing in the last year A new report by global media monitoring firm Meltwater... Read more

As of March Facebook accounted for nearly percent of the social media market across Asia Comparatively YouTube accounted for about percent of the social media market in Asia as of March of the same year nbsp Social media as an... Read more

Influencer marketing has been rising steadily with the market size reaching nbsp billion nbsp in alone With almost every marketer running some form of influencer marketing campaign strategy it's no surprise that there's a surge in the number of influencers... Read more

Look around you Not as many people are picking up the daily newspaper or sitting through long commercials on TV However they do have one thing in common Regardless of the demographic they are scrolling social media on their phones... Read more

The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to... Read more