There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more

With the development of Web O users began joining social networks to read and gain knowledge and create content More and more user-generated content and usability have caused a shift in consumer perception The world of influencer marketing has seen... Read more

The metaverse is the next big thing in technology and it s already changing the way we interact with the digital world From virtual reality to the blockchain the metaverse provides limitless possibilities for enterprises to engage with their audiences... Read more

Miami FL January -- PR com -- The Influencer Marketing Factory has signed another creative into their roster of talents that will be represented by the agency Aliza Reynosa is a newly signed TikTok creator that is now part of... Read more

Businesses eagerly anticipate good sales during the year-end festive season as lives have finally reverted back to normal after two years due to the pandemic The festive season is usually that time of the year when buyers go all-out on... Read more

The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more

NEW DELHI nbsp India is set to have the largest base of social media content creators globally with the figure crossing million this year according to influencer marketing firm Zefmo This follows venture capital firm Kalaari Capital stating in October... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

Online accounts featuring children and their families generate millions of dollars for some influencer parents What are the effects on kids AYESHA RASCOE HOST I have three young kids and they love social media - especially videos of other families... Read more

In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more

It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more

The Ethics of Influencer Technology Balancing Privacy and ProfitabilityIn the digital age influencer technology has become a powerful tool for businesses to reach their target audience By leveraging the popularity and reach of social media influencers companies can promote their... Read more