Mar 08, 2023

How many of us have dined out at a new restaurant or stayed at a hotel based on recommendations we read on nbsp social media The answer is probably most of us but do nbsp influencers nbsp still have the... Read more

Jun 23, 2023

Day Two ended with performances from Jack Harlow and Florence The Machine Day Two of Cannes was in a word windy It took all my strength not to get choked by my press-badge lanyard It s true what they say... Read more

Apr 12, 2023

It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more

Dec 01, 2022

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more

May 17, 2023

Ways to Identify Influencers Worth Your Brand's Time and MoneyIn the current digital marketing landscape few advertising options are more popular than nbsp influencer marketing After reaching a global market of nbsp billion in of brands report that they find... Read more

Jul 06, 2023

Trust between advertisers and consumers is the bedrock of effective advertising not least when it comes to influencer marketing The nature of influencers relationships with their followers means that transparency and authenticity are non-negotiable when it comes to communicating branded... Read more

Feb 10, 2023

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Influencers play an active role in shaping the social media landscape Not only are they defining the types of content we view and enjoy... Read more

Jun 12, 2023

The Ethics of Influencer Technology Balancing Privacy and ProfitabilityIn the digital age influencer technology has become a powerful tool for businesses to reach their target audience By leveraging the popularity and reach of social media influencers companies can promote their... Read more

Jan 13, 2023

Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more

Jul 24, 2023

Social media influencers play a significant role in online consumers purchasing decisions and today more than half of consumers that follow influencers said they are more likely to buy from a brand that partners with an influencer Capterra UK nbsp... Read more

Nov 04, 2022

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

Jun 20, 2023

The Evolution of Influencer Marketing Social Commerce s Impact on Brand-Consumer RelationshipsInfluencer marketing has come a long way since its inception What started as a simple word-of-mouth marketing strategy has now evolved into a full-fledged industry with brands allocating significant... Read more