The Rise of Virtual Influencers The Impact of AI-Generated Social Media PersonalitiesIf you scroll through Instagram you might come across some profiles that look too good to be true They have flawless skin perfect hair stunning outfits and millions of... Read more

In Hustle Media Influence a division of Hustle Media achieved a significant milestone by garnering million content views across various campaigns and industries since its conception That's a substantial number of eyeballs on campaign content The key to this success... Read more

The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more

When food creator Wasil Daoud wakes up he's already thinking about the ingredients and steps needed to film his next TikTok video and who he can distribute the meals to nbsp Daoud started creating content in at age by filming... Read more

Mashable While social media in general is influential Twitter has power beyond its direct influence on its users Using nearly two billion tweets produced in French between and a new study found that Twitter affects publishers production and editorial decisions... Read more

As consumers become savvy and therefore more immune to traditional advertising influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences At my agency it s something that we have increasingly included... Read more

IntroductionSocial media platforms have revolutionized the way individuals interact communicate and access information in the digital era Among these platforms YouTube Google LLC Mountain View California United States has emerged as a dominant force captivating a vast global audience through... Read more

NEW DELHI nbsp India is set to have the largest base of social media content creators globally with the figure crossing million this year according to influencer marketing firm Zefmo This follows venture capital firm Kalaari Capital stating in October... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more

TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more