Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more
Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more
The Department of Consumer Affairs has recently said that the government is putting out guidelines for influencers promoting health and wellness products and services It will become mandatory for influencers in this category to display their qualifications to the department... Read more
The evolution of the influencer marketing industry and the economyHypeAuditor found that despite the economic slowdown and reviewed marketing budgets brands are still expected to continue to invest in influencer marketing While overall marketing budgets may be revised downward brands... Read more
Independent agency Goat this month appointed a new director to lead the U S market as it continues growing in influencer marketing More and more marketers are after influencers to up their marketing game But the secret to success Goat... Read more
Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more
Influencer marketing has now cemented its place in brands digital marketing budgets Having moved beyond the test and learn phase brands now have first hand proof of its efficacy in engaging audiences and promoting authenticity and trust And so brands... Read more
Influencers are individuals who have built a reliable reputation as experts in a specific industry They are outgoing people who feel comfortable in sharing personal life details with others and have a sizable fan base across varioussocial media platforms and... Read more
When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more
Social media influencers play a significant role in online consumers purchasing decisions and today more than half of consumers that follow influencers said they are more likely to buy from a brand that partners with an influencer Capterra UK nbsp... Read more
If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more
Influencer budgets have stayed strong despite economic uncertainty, according to a new survey of 250 marketers. Here were 4 other key takeaways.
Over three-quarters of brands are looking to partner with macro influencers those who have between and followers like nbsp TikTok creator Cherie Luo in according to a new report from the influencer-marketing agency Linqia The last time Linqia published this... Read more