Once considered just a trend influencer marketing is now increasingly becoming a significant part of a brand s marketing strategy As per recent industry estimates India s influencer marketing industry will be worth Rs crore by nbsp This projected growth... Read more

Rabat - There s a new wave of chic influencers in town and they re not even human nbsp Meet the digital celebrities that are sweeping across TikTok Instagram and other platforms the AI influencers nbsp nbsp These influencers aren... Read more

Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

TikTok is introducing a new integration to the platform with LTK an app that lets viewers shop their favourite creators recommendations according to TechCrunch The partnership represents a logical step forward given the growing presence of LTK among TikTok s... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more

The influencer marketing industry has grown significantly in recent years increasing its value from bn in to bn by according to Influencer Marketing Hub That growth is not expected to slow any time soon Its growth has been fuelled by... Read more

Grocery shoppers are omnichannel shoppers our analyst Blake Droesch said on a recent Behind the Numbers Reimagining Retail podcast That means consumer packaged goods CPG brands should employ a mix of digital and in-store advertising strategies to engage customers where... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... Read more

The Jordan Tourism Board JTB announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering City Talk next October at the King Hussein Bin Talal Convention Centre in the Dead Sea Jordan The announcement... Read more

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... Read more