The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more

From Gstaad Guy to Remi Bader a new guard of creative personalities is revamping influencer marketing The State of Fashion reveals Capturing consumers attention online isn t about to get any easier for fashion businesses On Instagram engagement rates have... Read more

Rabat - There s a new wave of chic influencers in town and they re not even human nbsp Meet the digital celebrities that are sweeping across TikTok Instagram and other platforms the AI influencers nbsp nbsp These influencers aren... Read more

Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... Read more

HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

The rise of nano influencers Leveraging small audiences for big impactIn the world of social media where the term influencer often conjures images of glamorous lifestyles and millions of followers a new trend is quietly taking the stage the rise... Read more

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

The creator economy has seen significant growth in recent years and popular subsegments in this space include gaming beauty travel comedy and fashion Companies are leveraging these subsegments to reach consumers in different regions One notable trend in the creator... Read more

The Netflix show you've been waiting forSince downloading TikTok in the first lockdown the Hype House collective have been on our radar And now they're on our TV screens too thanks to new Netflix reality show Hype House which gets... Read more