The Russian authorities appear to be continuing in their quest for ways to maximize tax revenue amid Western sanctions and rising military expenditure Now even the country s social media stars are in their sights Police last week carried out... Read more

It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more

Current data shows that sponsored posts shared in the H increased by As consumer habits led brands to digital the role of influencer marketing in brand communication got bigger Current data shows that sponsored posts shared in the H increased... Read more

Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more

Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more

khaleejtimes LG Ad Solutions a global leader in connected TV CTV and cross-screen advertising has announced an exclusive partnership with ArabyAds a leading ad tech company in the UAE Saudi Arabia and Egypt This partnership represents the company's expansion of... Read more

Simran Kaur nbsp and nbsp Sonya Gupthan nbsp call their journey an unlearning process overcoming insecurities that they didn t have the right background education or experience to make investments The two Aucklanders friends since they were five started their... Read more

Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

YouTube s looking to help creators establish more brand partnership opportunities via a new Open Call element within its BrandConnect platform which will enable brands to post opportunities for prospective creators to apply to work with them As you can... Read more

The popular social media app used to upload -second videos is a hub for trends and their aftermaths Recently one such trend took the internet by storm where users live stream themselves acting like NPCs or automated non-player characters found... Read more