The th edition of a leading global influencer summit gathered influencers with a combined audience of million in Istanbul T rkiye's vibrant digital ecosystem and cultural heritage were at the center of discussions emphasizing its pivotal role in the global... Read more

In the dynamic realm of digital marketing businesses are always on the hunt for fresh and inventive ways to promote their products and services Influencer marketing has risen to prominence in recent years creating a significant impact across a wide... Read more

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... Read more

The industry is estimated to grow to million by More than a third of Indian brands have doubled their budget for social media influencers over the past year Such is the obsession with social media in India that its content... Read more

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more

From Gstaad Guy to Remi Bader a new guard of creative personalities is revamping influencer marketing The State of Fashion reveals Capturing consumers attention online isn t about to get any easier for fashion businesses On Instagram engagement rates have... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

The days when in-person buying was a preferred choice of consumers are long behind Ever since the advent of social media the interaction communication and connection between individuals have increased to a profound level Today these platforms have evolved into... Read more

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... Read more

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

The Ethics of Influencer Technology Balancing Privacy and ProfitabilityIn the digital age influencer technology has become a powerful tool for businesses to reach their target audience By leveraging the popularity and reach of social media influencers companies can promote their... Read more