Influencer Marketing: Post pandemic trends
In this blog post, we will take a look at the latest trends in influencer marketing, a year after the COVID-19 pandemic.
The rise of long-term influencer partnerships!
Covid-19 left so many brands with no marketing budgets, or very little to work with! These brands were forced to look for more cost-effective ways to reach their audience and sell their products, and what better way to do this than to collaborate with micro influencers!
Micro influencers are great content creators! They engage with their audience and have the power to influence their purchasing decisions with their transparency and storytelling skills! They also don’t cost much!
An increase in the use of video platforms!
The lack of in-person events continues even after the Pandemic is ... well almost over! Consumers are opting for online video platforms for entertainment, research, and inspiration!
Video platforms like YouTube, TikTok, even Instagram that has recently gotten into the short-form video market with the development of Instagram reels are gaining popularity!
The constant search for authenticity!
In 2020, it was extremely difficult for brands and influencers to continue going on as if nothing was actually happening in the real world! This led to the creation of authentic content that was close to heart, and captured audience worldwide!
Brands and influencers found themselves working hard to adapt their content to meet the needs of their audience ... This is something they have continued to focus on even after the pandemic ...
What about you? Do you think any new trends related to influencer marketing will emerge post pandemic?