Decision making B2B tech platform KlugKlug launched, to help in influence marketing

Every CMO’s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns. Additionally, not all influencers may be transparent about their audiences or true engagement, leading to massive credibility issues. It can also be difficult to find the right influencers for a brand, as their audiences must align with the brand’s target market, where the real marketing actually begins.

To address these issues, KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing has been launched in India and global markets by Kalyan Kumar and Vaibhav Gupta. Kumar is an IIT graduate and has an extensive background in marketing having previously served in leadership roles, while Gupta has done various marketing campaigns for several MNCs and is a graduate of IMS Ghaziabad.

According to a statement the platform provides an exhaustive and dependable global influencer intelligence, exploration, and information for social media such as Instagram, YouTube, and TikTok, with over 252 million influencers' profile Insights, and a data platform utilising Artificial Intelligence and Machine Learning technologies guaranteeing 85% precision. KlugKlug can address the Influencer Marketing needs in over 230 countries.

When discussing the maintenance of data, marketers have only been able to focus on overall visible numbers like followers and engagement, etc, but the importance of accuracy and a deep understanding of the audience data is now critical.

KlugKlug provides the opportunity for 'true' and immediate searchability for influencers with relevant audiences, potentially increasing efficiency in influencer marketing by up to 80%.

Commenting on the launch Kalyan Kumar, Co-Founder and CEO of KlugKlug in a statement said: "At KlugKlug, we believe in the power of influencer marketing to drive business growth. We are dedicated to helping brands and agencies maximise their ROI through our AI-based technology and data-driven insights. It's not data but intelligence that can be culled from the vast sea of data for precision. By leveraging our comprehensive analytics and intelligence platform, we enable marketers to identify key

KlugKlug's roadmap is to develop AI-based tools to refine the influencer marketing experience, as well as give brands and marketers data-driven insights. Additionally, the platform seeks to connect influencers and brands by providing a comprehensive platform to manage campaigns, monitor performance, and evaluate data. Ultimately, KlugKlug plans to expand its services to new markets and social media platforms to respond to the growing interest in influencer marketing.