Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

The metaverse is the next big thing in technology and it s already changing the way we interact with the digital world From virtual reality to the blockchain the metaverse provides limitless possibilities for enterprises to engage with their audiences... Read more

A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more

Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more

Fatemah Al-Habib nbsp We are eager to support the development of young individuals as part of our commitment to encourage and develop their professional skills KUWAIT For the second consecutive year Gulf Bank has announced its sponsorship of The Influencer... Read more

Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences... Read more

There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... Read more

A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more

Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more

Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... Read more

LinkedIn has unveiled new research-backed creative principles aimed at boosting B B ad performance The findings based on a year-long analysis of top-performing LinkedIn ads reveal that vertical mobile ads drive higher engagement than horizontal formats Humorous content also generates... Read more