Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... اقرأ أكثر

Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... اقرأ أكثر

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... اقرأ أكثر

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... اقرأ أكثر

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... اقرأ أكثر

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... اقرأ أكثر

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... اقرأ أكثر

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... اقرأ أكثر

The e-commerce giant intends to encourage collaborative shopping with new features that build out its TikTok-style content feed and a place to ask friends for feedback on purchases Amazon is adding new tools and features that encourage social shopping on... اقرأ أكثر

There is no stronger form of advertising than a genuine and authentic personal recommendation from a trusted friend who knows you well it is the age-old form of marketing known as word of mouth Upon entering the social media age... اقرأ أكثر

A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... اقرأ أكثر

YouTube is expanding its self-service influencer marketing platform BrandConnect to help brands partner with creators on the platform The platform was previously launched in under FameBit in limited beta but is now available to a wider group of creators This... اقرأ أكثر