Apr 22, 2024

How internet shopping became choked with junk People are bombarded online each day with ads for newfangled products that promise dramatic life improvements Modish tumblers Sleek pans Miraculous cleaning solutions Overblown air purifiers Just click this link and voil Productivity... Read more

May 31, 2024

A study published in the International Journal of Electronic Marketing and Retailing has provided new insights into social media influencers particularly focusing on those in the women's fashion sector on the well-known image and video sharing platform Instagram In a... Read more

Jun 20, 2024

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

May 30, 2024

Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

Jun 09, 2024

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more

Jun 23, 2024

Authorities in nbsp Abu Dhabi nbsp have introduced stringent new guidelines for licensed economic establishments regarding their interactions with social media influencers The Department of Economic Development ADDED now mandates that influencers must obtain a specific license from ADDED before... Read more

Jul 02, 2024

Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more

Jun 18, 2024

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

May 28, 2024

One strategy that has risen to the forefront in this digital era and is fundamentally reshaping the way brands connect with their audience is Influencer Marketing Gone are the days when traditional advertising alone could captivate consumers Today brands are... Read more

Jun 20, 2024

If you are scrolling through TikTok and see an ad it is likely that the person trying to sell you something in that ad is a real human being In the near future that might not be the case On... Read more

Jun 23, 2024

How does EMARKETER define a B B influencer A B B influencer is an expert or thought leader in a specific industry or professional niche They can help a B B company stand out in a competitive market reach its... Read more

Jun 30, 2024

NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more