Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more
Anyone who works in the world of marketing is now aware of just how popular influencer marketing has become over the past decade Expected to be worth over billion this year influencer marketing has quickly replaced other traditional marketing strategies... Read more
Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more
Unlike their macro and celebrity counterparts they embody the authenticity of everyday people fostering genuine connections with their audienceIn the ever-changing world of social media marketing nano influencers are becoming a significant presence giving brands a different way to connect... Read more
Netflix is set to redefine the survival reality genre with its latest release The Influencer This high-stakes competition pits some of South Korea s most influential social media stars against each other in a battle for supremacy With a combined... Read more
Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more
In the rapidly evolving landscape of digital marketing the emergence of artificial intelligence AI influencers marks a significant turning point particularly in the realm of sustainable branding These digital entities powered by advanced AI offer a unique blend of innovation... Read more
From retailers' dedicated online stores and all-in-one marketplaces like Amazon JD or AliExpress to shopping while you scroll through your social media feed E-commerce has come a long way since the early stages of the internet While said marketplaces still... Read more
Why industry insiders, from influencers to marketers, are cautiously optimistic about AI-powered ads
Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more
Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more
Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more
Samsung has partnered with global creative network Iris and Skateboard GB to launch its new First Flips campaign The new campaign which aims to encourage more people to try skateboarding in the lead-up to the Paris Olympic Games is part... Read more