RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... Read more
Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more
It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more
The e-commerce giant intends to encourage collaborative shopping with new features that build out its TikTok-style content feed and a place to ask friends for feedback on purchases Amazon is adding new tools and features that encourage social shopping on... Read more
TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more
Successful trend-spotting is the thread that links evolving social trends and marketing strategies together The ability to identify and leverage current trends is what really sets proactive brands apart from the rest Understanding and acting on these trends quickly helps... Read more
The online influencer market shows no signs of slowing down anytime soon According to new findings from influencer marketplace Collabstr will be a banner year for the influencer world but we can now expect an increasing amount of that action... Read more
A new study was conducted by nbsp Adobe nbsp this year to find out which time of the year influencers felt the most productive Turns out it is the holiday season According to the study influencers have been working non-stop... Read more
Deals For You Days will kick off July in the US a strategic one week before its competitor and will offer discounts on thousands of trending items across clothing beauty books home d cor and more According to the platform... Read more
There is no stronger form of advertising than a genuine and authentic personal recommendation from a trusted friend who knows you well it is the age-old form of marketing known as word of mouth Upon entering the social media age... Read more
Like every other e-commerce marketer you want to create a social commerce programme where you work with influencers to help sell out your products If that's not the case read here why you should Thandi Gama a fashion and lifestyle... Read more
Key stat nbsp US influencer marketing spend will grow more than three times faster than social ad spend in and it will remain ahead through according to our forecast Beyond the chart The Hollywood strikes have helped the creator economy... Read more