Old-school marketing uses a broadcast strategy You create an ad and show it to as many people as possible who match your target market However today s social media marketing focus allows a more personalized approach for groups and individuals... Read more
Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more
The round was led by Anchorless Bangladesh a New York based early-stage venture capital firm active in the local startup ecosystemHypeScout a SaaS-based Bangladeshi influencer marketing startup has raised in pre-seed funding The round was led by Anchorless Bangladesh a... Read more
The news nbsp With more than nbsp million sign-ups nbsp in the first few hours after launching nbsp Meta nbsp has proven that there s significant user interest in its nbsp Twitter nbsp competitor nbsp Threads Now comes the next... Read more
Every member of a procurement team is more than just a professional they re people Parents pickleball players podcast enthusiasts and those are just the P s On and off the clock they research potential purchases just as everyone else... Read more
A two-day summit in Dubai brought thousands of content creators together in a glimpse of what the future of this multibillion-dollar sector could look likeTne of the main indicators of the generation gap is the rise of social media particularly... Read more
NEW YORK As online shopping continues to overtake brick-and-mortar businesses it turns out that even online websites are becoming a thing of the past Based on their shopping habits on social media a new survey finds Americans have the potential... Read more
Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more
If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more
The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... Read more
Last month TikTok said it was rolling out a tool that would let brands create ads of real people powered by generative AI on its platform nbsp Brands can choose from two different types of avatars to suit their needs... Read more
There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more