Dinner parties are in and restaurant dining is out according to data from the NPD Group which cites that Gen Z and Millennials visit restaurants significantly less than their Gen X counterparts So how can fast casual restaurants still attract... Read more

Influencer s Ben Jeffries talks with Stephen Miron of media giant Global about the expanding role of creators in out-of-home and audio advertising Though sometimes still considered traditional media both out-of-home OOH and audio advertising have seen incredible innovation in... Read more

Walk into nearly any store and you ll hear a new narrative unfolding in the aisles TikTok made me buy it Influencer buzz is revolutionizing retail sales and consumer choices eclipsing even the most persuasive in-store recommendations and casual browsing... Read more

The billion marketing industry is worthDigital marketing has comfortably outpaced traditional advertising It is the default for all marketing and advertising in today's business landscape And like its predecessor it comes with various marketing options and channels Currently influencer marketing... Read more

RIYADH Balqees a trailblazing Saudi female driving enthusiast is channeling the power of social media to empower women to get their license to drive and do it well I began driving and developing a fascination for it as a teenager... Read more

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... Read more

he digital revolution in ecommerce has brought forth numerous innovations with the role of social media influencers standing out distinctly These online mavens each with distinct flair and following are crafting a new narrative in online marketing Central to this... Read more

Abu Dhabi The Abu Dhabi Department of Economic Development ADDED issued a circular today urging all licensed economic establishments in the Emirate of Abu Dhabi to adhere strictly to established controls and conditions when engaging with social media influencers for... Read more

Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more

Social media influencing is a full-time job that can pay your bills and more Technological advancement is rapidly evolving marketing and advertising Consequently nbsp social media jobs and the opportunities they bring influencers and other technical talented people nbsp are... Read more

As a small business owner digital marketing can be daunting Once you enter the world of digital marketing things seem to get complex Each platform is different from the next but one thing remains constant - influencer marketing While small... Read more

YouTube is expanding its self-service influencer marketing platform BrandConnect to help brands partner with creators on the platform The platform was previously launched in under FameBit in limited beta but is now available to a wider group of creators This... Read more