According to a a new survey about of the influencers find brand partnerships from different marketplaces There are also other ways of securing brand deals like going to DMs of brands using Slack or through talent managers or agents Even... Read more

Influencer user generated content UGC and creator marketing is now a front-and-centre component of media plans according to representatives from the major social media platforms Agencies are committing greater resources to influencer advertising with the market forecast to be worth... Read more

UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

Scott Hall has released a new guide covering the impact that micro-influencers can have on a digital marketing campaign noting the highly engaged audience they often have New York United States - April NewsNetwork The new guide comes following a... Read more

In this edition of the Digiday Research Briefing we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities how The New Yorker refocused its newsletter strategy in the last year and how digital media companies are... Read more

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

From retailers' dedicated online stores and all-in-one marketplaces like Amazon JD or AliExpress to shopping while you scroll through your social media feed E-commerce has come a long way since the early stages of the internet While said marketplaces still... Read more

Influencers have become pivotal assets in digital marketing by shaping trends and consumer behaviour through their genuine and relatable content Increasingly we re seeing influencer content expand beyond the realms of social and across a wider range of channels and... Read more

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more