Apr 22, 2024

Micro-influencers which typically have followers ranging from to offer brands a smaller yet more focused follower base Oftentimes when we use micro-influencers with our clients we see higher engagement rates because these influencers not only have a more personal relationship... Read more

Nov 30, 2023

Experts say since the industry is based on trust it is up to influencers to adhere to the existing guidelinesAs more brands move to influencer marketing to promote their products and services the Advertising Standards Council of India ASCI has... Read more

Apr 30, 2024

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

Mar 21, 2024

DUBAI German luxury e-tailer Mytheresa has collaborated with Saudi influencer and consultant Nojoud Al-Rumaihi for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia The curated edit features the influencer s top picks from labels such as celebrity-loved London-based... Read more

Dec 24, 2024

Meta s looking to expand its opportunities for creators to make money from affiliate links in their Facebook posts by making supported product links more prominent within Reels videos photos and text posts As you can see in this example... Read more

Feb 23, 2024

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

Jun 28, 2024

Luka Sabbat was a -year-old model and actor best known for playing a character based on himself on the TV show Grown-ish and for reportedly dating a Kardashian More importantly he had million Instagram followers The terms of the deal... Read more

Jan 22, 2024

The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more

Apr 26, 2024

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

Apr 29, 2024

Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more

May 20, 2024

Globally around million people consider themselves influencers or professional content creators In the United States alone the number is approximately million that's roughly the same size of the US manufacturing sector It's a precarious profession and the reasons for choosing... Read more

Jan 01, 2024

A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more