Instagram s most popular postAs of April the most popular post on Instagram was Lionel Messi and his teammates after winning the FIFA World Cup with Argentina posted by the account leomessi Messi's post which racked up over million likes... Read more
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content and agencies working with them are trying to balance different types of content with new strategies and tools In a new AI... Read more
Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more
Globally around million people consider themselves influencers or professional content creators In the United States alone the number is approximately million that's roughly the same size of the US manufacturing sector It's a precarious profession and the reasons for choosing... Read more
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more
This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more
In today's crowded gaming market getting your indie game noticed feels like shouting into a hurricane That's where strategic media and influencer partnerships come in They can be your megaphone amplifying your game's unique voice and reaching players who are... Read more
Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more
Anyone who works in the world of marketing is now aware of just how popular influencer marketing has become over the past decade Expected to be worth over billion this year influencer marketing has quickly replaced other traditional marketing strategies... Read more
Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more
Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more
It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more