Apr 26, 2024

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

May 23, 2024

The Social Commerce Revolution Understanding It And Getting InvolvedCo-founder amp CEO of The Influencer Marketing Factory an influencer marketing agency that helps brands engage with Gen Z amp Millennials Social commerce the blend of social media and online shopping is... Read more

Jan 03, 2024

Artificial intelligence has created a powerful impact on almost all modern industries speeding up processes improving the quality of work and increasing productivity and has revolutionized the way we live work and interact with each other Forbes has projected that... Read more

Apr 29, 2024

G R W M that s get ready with me for a major change in the social commerce landscape because the pending nbsp TikTok ban nbsp in the United States could be make-or-break for all the brands that have built... Read more

May 03, 2024

From retailers' dedicated online stores and all-in-one marketplaces like Amazon JD or AliExpress to shopping while you scroll through your social media feed E-commerce has come a long way since the early stages of the internet While said marketplaces still... Read more

May 03, 2024

Rise of AI in influencer sphere sparks concerns about spread of deepfake technologyA new wave of influencers is emerging and they're entirely digital Meet Aitana Lopez a vibrant Instagram personality with over followers adorning pink hair and an array of... Read more

May 20, 2024

The substantial growth of social media in the last two decades has amplified the power of the influencer a person with status celebrity and authority to affect trends and purchasing decisions of their followers But these shoppers and the brands... Read more

May 21, 2024

In the ever-evolving world of social media a new breed of influencer is taking center stage the AI influencer These digital personas crafted through artificial intelligence and computer-generated imagery CGI are blurring the lines between the real and virtual worlds... Read more

Apr 26, 2024

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot Being an influencer can be a lot of work Instagram thinks A I can lend a big... Read more

Mar 20, 2024

Anyone who works in the world of marketing is now aware of just how popular influencer marketing has become over the past decade Expected to be worth over billion this year influencer marketing has quickly replaced other traditional marketing strategies... Read more

May 21, 2024

In today's crowded gaming market getting your indie game noticed feels like shouting into a hurricane That's where strategic media and influencer partnerships come in They can be your megaphone amplifying your game's unique voice and reaching players who are... Read more

Apr 29, 2024

UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more