The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

In the swiftly evolving realm of digital marketing affiliate marketing has emerged as a potent and cost-effective strategy for businesses to enhance their online presence and drive sales However one of the most significant recent developments in this field has... Read more

A new survey from nbsp Pure Telecom Ireland s high-speed broadband and telecoms provider has revealed that of adults in Ireland aged under would like a job as a social media influencer as a source of income In total of... Read more

Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences... Read more

It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more

The term content creator is one that s used more often than most of us would like In today s booming digital sector it makes sense why people are flocking to social media apps and websites to learn how they... Read more

When a food influencer creates something new it s likely that the influencer will use more than one brand Case in point A recent recipe post dill pickle chicken salad from wellness food influencer lainiecooks featured both Graza olive oil... Read more

TikTok shop has enlisted creators to promote their Deals For You Days as the platform seeks to rival Amazon Prime Day At the end of June TikTok announced their first-ever Deals For You Days which would take place on July... Read more

The influencer marketing sphere has shown no signs of slowing down with projections placing its worth at an astonishing bn by the end of To put this remarkable growth into perspective the industry was valued at a mere bn in... Read more

As recently reported by market research firm Statista in the cosmetics and beauty e-commerce industry in the United States is expected to generate roughly bn in sales and is forecast to reach over bn by Consumer engagement on social media... Read more

Around many businesses were built by buying pay-per-click PPC ads on the cheap A similar opportunity exists today but this time around social media influencer marketing is the trendy strategy It s a strategy to which advertisers including small businesses... Read more