Instagram s most popular postAs of April the most popular post on Instagram was Lionel Messi and his teammates after winning the FIFA World Cup with Argentina posted by the account leomessi Messi's post which racked up over million likes... Read more
The Social Commerce Revolution Understanding It And Getting InvolvedCo-founder amp CEO of The Influencer Marketing Factory an influencer marketing agency that helps brands engage with Gen Z amp Millennials Social commerce the blend of social media and online shopping is... Read more
In today's digital-first world brands are increasingly turning to social media influencers to amplify or be the face of their brands The decision to collaborate with influencers however is not one to be taken lightly Compared to traditional marketing channels... Read more
UK companies spent an astonishing million last year on social media influencer marketing according to data from wearesocial com It s not surprising given the allure and power it can have in shaping consumer habits But could influencers who promoted... Read more
Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising The Statista report of last year showed that the influencer marketing industry was worth just billion in It hit billion in and is expected to... Read more
Consumers crave authenticity Micro-influencers with their genuine connections are redefining digital marketing Learn how brands can leverage them for brand awareness engagement and sales The digital marketing landscape is constantly on the move Businesses are always searching for innovative ways... Read more
It's from an influencer someone not yet on the mainstream radar but with a fiercely loyal following sharing a candid moment that unexpectedly includes the brand's product This tag doesn't just go viral it sparks a conversation a community and... Read more
Influencer marketing is more than just a passing trend Mumbai In the digital age where social media reigns supreme traditional methods of advertising are undergoing a significant transformation Enter influencer marketing a dynamic strategy that has revolutionized brand promotion by... Read more
This story is part of Glossy s Look Ahead series breaking down what brand and retailer executives can expect from the fashion and beauty landscapes in Click here for more stories in this series The concept of authenticity is nothing... Read more
Nearly three-quarters of American consumers have purchased a product or service because an influencer recommended it nbsp That's one of the findings of creator management platform Grin's Modern Consumer Survey of U S consumers ages to -plus nbsp Among Gen... Read more
Despite calls for de-influencing and digital detoxes the social media hamster wheel shows no signs of slowing For creators who make their money online that's a good thing and insights from influencer marketing marketplace Collabstr shed light on how the... Read more
Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers TikTokers and YouTubers Sporting pink hair and posing in lingerie swimsuits or gym outfits Aitana Lopez has more... Read more