Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant There s a good chance that influence came from a social media creator instead of a traditional ad Influencer marketing is... Read more

In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more

They re in your social media feeds on your television screen and these days even appearing in movies The rise of influencer culture has been meteoric but what s going on behind the selfie-stick And what does it have to... Read more

I don t really get Meta s angle with AI chatbots at present Last September at its Connect Conference where the company showcases its latest tech advances and projects Meta s big announcement was celebrity-styled chatbots which using the magic... Read more

Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers For decades traditional advertising allowed marketers to feel like they were the true stewards of their brands making decisions about... Read more

Dubai UAE Get Outfit the next-generation fashion discovery app powered by a generative AI stylist and enriched with curated creators' content is thrilled to announce the launch of the Get Outfit for Creators program This initiative not only redefines the... Read more

There are many AI influencers available that advertise different brands on social media sites like TikTok Instagram and Facebook But a study shows that the informative value of influencers content authenticity and homophily positively affect their parasocial relationships which in... Read more

There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more

Businesses eagerly anticipate good sales during the year-end festive season as lives have finally reverted back to normal after two years due to the pandemic The festive season is usually that time of the year when buyers go all-out on... Read more

As influencer marketing continues to mature and marketers increase ad budgets for this category there s more effort than ever to keep tabs on the competition according to four marketers who told Digiday they re more focused on competitors influencer... Read more

YouTube s testing out a new way to encourage participation with Shorts by copying nbsp Instagram s Add Yours sticker which itself was duplicated from TikTok s Duet option Originality is overrated anyway I guess but then again the platforms... Read more

The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more