Imagine a quaint bakery nestled in the heart of a charming small city It's a place where the aroma of freshly baked bread mingles with the warm glow of the morning sun streaming through the window One day a customer... Read more

As travel companies seek to promote themselves to audiences on social media platforms including Instagram TikTok and YouTube a study delves into the results they can expect to achieve The study from Jerne a platform connecting creators with experience providers... Read more

The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more

Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more

TikTok has published the latest version of its holiday shopping guide which includes a heap of stats and insights to help you plan your holiday marketing campaigns TikTok s -Page Holidays For You guide is formatted more like an infographic... Read more

TikTok and X are the hardest social media platforms for identifyng whether news content is trustworthy according to a survey conducted in markets for the Reuters Institute Digital News Report As the following chart shows roughly one in four respondents... Read more

Brands are increasingly leaning on influencers to engage with their target audience and corporations are leveraging champions to drive consumption Typically the term influencer marketing has become synonymous with collaborations and endorsements from celebrities and social media personalities who enjoy... Read more

He broke into Hollywood at months old gurgling and crying on cue in the silent comedy film Skinner s Baby At years old he shot to fame playing the role of a pitiful innocent street urchin in The Kid alongside... Read more

MENA retailers however should shift their focus towards Gen Z and millennials as these demographics tend to be impulse purchasers and are heavily influenced by social media players says new researchSocial media platforms across the Middle East and North Africa... Read more

The creator economy has evolved and the traditional power dynamics between brands and influencers have shifted No longer are brands the sole powerhouses and influencers aren't just individuals awaiting their big break They've become the landscape itself and shape consumer... Read more

Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more

The online influencer market shows no signs of slowing down anytime soon According to new findings from influencer marketplace Collabstr will be a banner year for the influencer world but we can now expect an increasing amount of that action... Read more