Brand interest in sponsored content as opposed to traditional social ads continues to rise and create opportunities for influencer partnerships with of brands intending to increase their influencer marketing investment this year My company's platform supports the relationship between brands... Read more
Meghan Markle could become world's highest-paid influencer: Duchess could rake in £200,000 per post after befriending guru behind Cindy Crawford and JLo's beauty lines and could rival Kim Kar
Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more
A town in the US state of Vermont closed its roads to tourists in September after a social media tag sparked a swarm of visitors that overwhelmed the rural destination Videos on TikTok were seen by thousands and the hashtag... Read more
The latest HypeAuditor State of Influencer Report highlights major global influencer trends across TikTok Instagram and YouTube The report projects that global expenditure on Instagram influencer marketing will peak at an astounding USD billion by An upsurge in social e-commerce... Read more
Share of marketing budgets spent on influencer marketing worldwide During a global survey among marketing agencies and brands percent of respondents stated they invested to percent of their marketing budget into influencer marketing Another percent devoted more than percent to... Read more
YouTube s testing out a new way to encourage participation with Shorts by copying nbsp Instagram s Add Yours sticker which itself was duplicated from TikTok s Duet option Originality is overrated anyway I guess but then again the platforms... Read more
Singapore nbsp Publicis Groupe has entered into a definitive agreement to acquire Influential the influencer marketing platform and company known for authentically connecting brands to audiences through the development deployment and optimisation of creator-driven digital campaigns With this acquisition Publicis... Read more
Amazon tries to boost its TikTok-like shopping feed by asking influencers to submit videos — for $25 each
Amazon is looking to boost its TikTok-style Inspire shopping feed and is offering to pay influencers a video but some creators are mocking the low rate The company sent out an email to select influencers asking them to submit videos... Read more
Influencer marketing and social media are poised for more growth in as trends from social commerce to paid media continue to accelerate Social and influencer agencies anticipate the emergence of more niche social platforms artificial intelligence experimentation and paid media... Read more
Mumbai Within the ever-changing field of marketing companies and brands are increasingly turning to Affiliate Marketing as a key strategy to connect with their target audience This innovative approach involves compensating external parties to promote products and services creating a... Read more
Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness The study published in the Journal... Read more
re-teen girls dubbed Sephora Kids are taking TikTok by storm as they're pressured by parents to appear in videos promoting makeup and skin care products However specialists warn that this trend poses a danger to children's mental and physical health... Read more