Radio s progressive nature reaps from its fortitude to keep developing the medium with the objective of staying relevant In light of the dramatic shift in consumer behaviour that followed the pandemic several organisations across industries had to refocus re-evaluate... Read more

If you are scrolling through TikTok and see an ad it is likely that the person trying to sell you something in that ad is a real human being In the near future that might not be the case On... Read more

When content creators took over Dubai Influencers offer top tips for social media at Billion SummitThe name of the summit derives from the total following of billion people approx of over influencers that took to the stage to deliver panel... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

Sharjah Media City Shams is organizing its next edition of the Shams Talks initiative entitled Is influencer marketing worth your investment at Shams Business Center in Sharjah on Wednesday August at am Shams will host marketing and influencer marketing experts... Read more

Nearly three-quarters of Generation Z people born between and follow at least one influencer on social media platforms and nbsp buy things nbsp based on influencers recommendations This age group consists of around million people and nbsp counts for of... Read more

The marketing world is witnessing a seismic shift with influencer marketing stepping out of the shadows to take center stage Ben Gunn of Fabulate has noted this significant transition marking the rise of influencer marketing as more than a mere... Read more

Get actionable tips for finding industry experts ensuring value alignment and amplifying influencer content across channels What s the key to B B marketing success Influencers B B influencer marketing involves collaborations between creators and brands to develop and share... Read more

Influencers secure brand deals in many ways some go right to the DMs of brands or even use Slack while others rely heavily on talent managers or agents But social platforms' brand-deal marketplaces like TikTok's Creator Marketplace are the most... Read more

The Business of Influence is the latest addition in Style ID Africa's commitment to empowering the influencer marketing industry across the African continent It might seem like everyone around you is an influencer or content creator but there s still... Read more

The influencer market is estimated to grow US Bn by at a CAGR of more than during the assessment period - Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from social media influencers to... Read more

In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more