TikTok is reportedly taking steps to connect manufacturers with creators to help them develop and sell their own products on its e-commerce platform TikTok Shop according to Business Insider If true this would allow creators to sell custom products to... Read more
There has been a slow and steady change in how brands carry out their operations especially after the pandemic The focus has shifted to the virtual world as e-commerce industries expand and ed-tech and health-tech industries solidify their footing in... Read more
Online gaming influencers are cashing in on their growing popularity as advertisers increase their ad spend by - With the festive season around the corner brands are turning to these influencers to create sponsored content and promote deals on gaming... Read more
In recent years we have seen the two prominent marketing strategies which are evolving within the brands digital marketing and influencer marketing Both types offer unique advantages and challenges making it vital for businesses to carefully consider which approach aligns... Read more
Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences From using artificial virtual influencers to micro influencers on social media agencies and brands are... Read more
Consumers are sharing more on preferred beauty routines and how the products are effective nbsp One in five social media users consider themselves to be content creators or influencers according to new nbsp Mintel research This number increases to for... Read more
Not to sound confusing but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators Digiday has learned The move comes at a time when influencers are... Read more
Marketers no longer have total control of their brand narratives. Now they’re spending time influencing influencers
Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers For decades traditional advertising allowed marketers to feel like they were the true stewards of their brands making decisions about... Read more
Whether you're a content creator or a brand it's crucial to keep an eye on these essential influencer marketing trends this yearAs we step into it is worth highlighting that the world of influencer marketing is buzzing with potential for... Read more
The rise of influencer marketing has revolutionized the world of e-commerce In fact influencer marketing is a billion industry By tapping into the power of social media influencers small and large businesses have found a new and effective way to... Read more
Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... Read more
The start of a new year is seen as bringing in new operational efficiencies stronger strategies a far greater emphasis on building deep bonds with various stakeholders and consumers In keeping with the current market ecosystem technology and a human... Read more