Around many businesses were built by buying pay-per-click PPC ads on the cheap A similar opportunity exists today but this time around social media influencer marketing is the trendy strategy It s a strategy to which advertisers including small businesses... Read more

Aspire io drives word-of-mouth commerce at scale for global giants and high-growth DTC brands cutting through the noise of traditional paths to purchase Fighting rising acquisition costs the sunsetting of third-party cookies and the dwindling returns of once highly-profitable advertising... Read more

Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more

The term social media influencer may call to mind Instagram accounts shilling hair-growth gummies and cute outfits but in reality influencers influence all types of things Including artificial-intelligence research trends Mainstream interest in AI and machine learning ML is at... Read more

Traditionally many companies have used an illustrated or animated spokesperson or corporate mascot as the face of their brand think Tony the Tiger the Jolly Green Giant and the Geico Gecko Given the success that some of these characters have... Read more

The terms web social media and social networking originated in the mid- s But the company most commonly associated with kicking off the age of large-scale publication of user-generated content on the web is Meta or as it was called... Read more

The FMCG giant has created a coalition of partners to help content creators feel more confident when posting about sustainability Unilever is calling on content creators to speak up about sustainability as it launches a coalition of partners to address... Read more

Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

The following is an excerpt from the new book THE INFLUENCER INDUSTRY The Quest for Authenticity on Social Media by Emily Hund Check out the Capitalisn t interview with the book s author In the summer of Instagram released a... Read more

Online gaming influencers are cashing in on their growing popularity as advertisers increase their ad spend by - With the festive season around the corner brands are turning to these influencers to create sponsored content and promote deals on gaming... Read more

The billion marketing industry is worthDigital marketing has comfortably outpaced traditional advertising It is the default for all marketing and advertising in today's business landscape And like its predecessor it comes with various marketing options and channels Currently influencer marketing... Read more

When food creator Wasil Daoud wakes up he's already thinking about the ingredients and steps needed to film his next TikTok video and who he can distribute the meals to nbsp Daoud started creating content in at age by filming... Read more