Given the sheer size and scale of the influencer ecosystem the industry has several expectations from the sector in the coming year For starters it hopes the business moves towards more standardization and consistency in commercial terms and better regulationThere... Read more

The Flip shopping app is a TikTok knockoff filled only with videos earning affiliate revenue For a month I tried my hand at influencing strangers Flip is filled with influencer videos if they were made by aliens They follow the... Read more

Have you met your company s CIO as in Chief Influencer Officer If you haven t yet chances are you will in when influencer marketing the hottest category within advertising globally comes of age and faces fresh challenges In brace... Read more

Adidas made stars designers rather than ambassadors Almost a decade on everyone s still following suit In fashion the role of creative director has always been considered sacred Major designers bonafide celebrities in their own right play musical chairs for... Read more

Think about the last time you saw a post from an influencer that made you stop scrolling What was it about the person and content that convinced you to pause or even inspired you to try a new product or... Read more

Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences... Read more

In the aftermath of the budget speech businesses often tighten their purse strings with marketing budgets frequently being the first to face cuts However some experts warn that hastily reducing marketing investment could lead to greater financial losses in the... Read more

Out of billion Instagram users million or more than followed AI influencers in and the number continues to grow Now if AI influencers aren t going anywhere anytime soon one s love or hate for it has no play in... Read more

Influencers with a large following are expensive and usually not interested in promoting unknown brands This marketing channel is therefore largely inaccessible to small and medium-sized companies SMEs Business professors are now suggesting a bypass from the financial sector Forward... Read more

Rabat - There s a new wave of chic influencers in town and they re not even human nbsp Meet the digital celebrities that are sweeping across TikTok Instagram and other platforms the AI influencers nbsp nbsp These influencers aren... Read more

Influencer amp Creator Marketing Continue to Differentiate In we are seeing greater acceptance and understanding of influencers and creators as two unique groups and services For a short time influencer marketing was an umbrella term and creators were a sub-category... Read more

Meghan Markle could become one of the highest paid influencers in the world receiving per post to endorse brands experts have suggested as she is tipped to become the new face of French fashion house Dior The nbsp Duchess of... Read more