Its team of nearly people will join VMLY amp R s network accelerating the WPP nbsp agency s investment in award-winning data and social media work via tech-powered content capabilities WPP acquires Obviously a technology-led social influencer marketing agency based... Read more

Influencer marketing continues to show signs of strength with of consumers reporting that social media posts from influencers friends or family members drove interest in an item or service within the past year according to nbsp findings from agency Matter... Read more

Have you ever wanted to clear the slate of info that Instagram has on your interests and start afresh Soon you ll be able to do just that with IG testing a new option that will essentially clear its memory... Read more

Technological innovation has been increasingly seeing its application across industries The latest AI-driven tech has been seeing its way of driving business in the current times An extension of the same Virtual Influencers are transforming the current influencer marketing approach... Read more

Are we all influencers now It was when I was researching a story on nbsp micro-famous LinkedIn users nbsp that I realized there truly was no escape from the influencer industry If business bros with corporate jobs in tech and... Read more

Day Two ended with performances from Jack Harlow and Florence The Machine Day Two of Cannes was in a word windy It took all my strength not to get choked by my press-badge lanyard It s true what they say... Read more

Marketer Zain Kahn says he earns more than mn a year in advertising revenue thanks largely to his hundreds of thousands of social media followers He is not pushing products to fans on TikTok and Instagram however Kahn is one... Read more

Adidas made stars designers rather than ambassadors Almost a decade on everyone s still following suit In fashion the role of creative director has always been considered sacred Major designers bonafide celebrities in their own right play musical chairs for... Read more

In the ever-evolving world of short-form video content platforms like TikTok and Instagram have long been known for their user-friendly in-app editing tools which allow creators to quickly produce engaging high-quality content But now YouTube Shorts is stepping up its... Read more

Social media influencers are like modern-day famous people Back in the day everyone wanted to wear what Marilyn Monroe wore or drink the same beer as Elvis But now influencers can show off products to many people online Influencers aren't... Read more

The rise of influencers has transformed the way we consume content and engage with social media platforms These individuals often known as online celebrities wield significant influence over their followers shaping opinions and trends with a single post or video... Read more

TikTok is introducing a new integration to the platform with LTK an app that lets viewers shop their favourite creators recommendations according to TechCrunch The partnership represents a logical step forward given the growing presence of LTK among TikTok s... Read more