The Collabstr Influencer Marketing Report also highlights the rise of micro-influencers, which are defined as individuals with a smaller, but more engaged and dedicated following on social media. They often have a niche or specific area of expertise, such as fashion, beauty, or food, and their followers trust their opinions and recommendations. The report says that brands and advertisers are increasingly turning to micro-influencers to reach their target audiences because they appear more authentic and relatable way.

According to the report, the majority (66%) of influencers on the Collabstr platform fall into the micro-influencer category, with followers ranging from 1,000 to 100,000. This trend is driven by the increased effectiveness and cost-efficiency of working with micro-influencers, as compared to more traditional, celebrity-level influencers. Micro-influencers tend to have a higher engagement rate with their followers, and their endorsements are perceived as more authentic and trustworthy.

According to the report, the influencer market is an important and growing industry, with opportunities for both male and female content creators. Collabstr provides a way for brands and advertisers to find and hire content creators on social media platforms like TikTok and Instagram through their platform while the annual report provides valuable insights on the market trends.

"At Collabstr, we strive to provide valuable insights and data to our customers and clients, which can help them make informed decisions about how they invest in influencer marketing,” Dulay said. “We're proud to be the leading marketplace for finding and hiring influencers and content creators.”