Influencers: France to bring in new law to prevent abuse

May 17, 2023
Influencers: France to bring in new law to prevent abuse

France counts approximately 150,000 online influencers. Their work can include product placement, tutorials and even promoting cosmetic surgery. While most influencers struggle to make a living from their craft, some have made it a lucrative business. But sometimes, scams can lurk behind the products being peddled by influencers. French lawmakers are currently examining a bill aimed at regulating the industry. We meet one of the MPs behind the bill and speak to a man who fell victim to a scam promoted by an influencer. We also meet a French content creator who no longer wants to be called an influencer.


Source: france24
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