Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... Read more

As influencer marketing matures marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies Agency execs at influencer marketing agencies say that they ve seen a significant uptick over the last months and even more so... Read more

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... Read more

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... Read more

For publishers and media sites looking to become a force in social media working with the right influencer can be critical Likewise picking the most effective social media platform for marketing can make a critical difference in the effectiveness of... Read more

There once was a time when many people seemed to eat up the content from influencer trips to nbsp Coachella nbsp and nbsp Paris Fashion Week But those days may be over Based on the internet s reception it seems... Read more

Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more

A brand new career has opened up for Academy members It s the same path open to just about about every kind of person the influencer Social media platforms have now given anyone a voice and a way to showcase... Read more

Influencer marketing has disrupted the communication landscape like never before However the mere mention of the term is eponymous with B C marketing wherein it generates instant outcomes It is not uncommon to see surging sales for an apparel brand... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Collecting Interpretations from leading marketers this report provides reliable insights into Pakistan s growing influencer industryThe explore page of any Pakistani Instagram user is flooded with thousands of influencers posting bits of their lives endorsing products and even offering different... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more