Founder and CEO of nbsp Sway Group an award-winning agency that specializes in influencer marketing with a focus on B C nano and micro campaignsIf there s a single type of content that is now officially king it s mobile-friendly... Read more
What is having others market your product or service for you if not the essence of influencer marketing Here we delve into the tightly coupled relationship between influencers and affiliates how they differ how they overlap and where they're going... Read more
The concept of an influencer is a broad one It doesn t matter what you label your influencer the rules apply to anyone posting content online be that brand ambassadors paid partners or influencers The Advertising Standards Authority ASA and... Read more
F ilte Ireland spent nearly paying social-media influencers to promote various destinations around Ireland over the past two years The tourism authority forked out fees nbsp ranging from to to well-known personalities between August and nbsp December Figures released under... Read more
Influencers have played an evolving role in brands marketing strategies facilitating discovery growing brand awareness creating content and becoming advocates Now the emergence of social commerce is setting the scene for a new dawn of influencer marketing an opportunity forecast... Read more
With the new year fast approaching social media and influencer marketing expert nbsp Lia Haberman nbsp has published a creator economy trend forecast for In nbsp her latest newsletter Haberman invited industry insiders from content creators to founders of creator... Read more
If there is one trend that will continue to see an upward swing more than ever it will be of brands investing in digital marketing via new tech tools Smart businesses are hopping on to the latest trends to incorporate... Read more
Indian influencers keep providing quality content to ensure that their audience keeps coming back to them Additionally they run contests and also communicate with their followers New Delhi nbsp With the ever-changing trends of media influencer marketing has become a... Read more
As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?
Alix Earle is a -year-old influencer and a college student at the University of Miami In the last month she's skyrocketed to fame gaining almost million followers on TikTok Here's a bit more about her and how she became so... Read more
From nbsp privacy concerns nbsp to the nbsp death of the college essay there have been many questions and controversies surrounding the use of artificial intelligence AI but that hasn t stopped it from becoming one of the most consequential... Read more
When someone makes a purchase on a website after clicking through a trackable link or using a specific code the influencer who posted it can earn a commission from that sale in what's called affiliate marketing nbsp Influencers often use... Read more
Walee Technologies WALEE Pakistan s leading Influencer Marketing and Social Commerce SaaS platform launched Pakistan s nbsp first data-driven Influencer Industry Insights Report nbsp for - using its AI-powered social listening tool to help brands and agencies deliver a better... Read more