Singapore's Collaborates With Google Cloud For Influencer Marketing

Jun 19, 2023
Singapore's Collaborates With Google Cloud For Influencer Marketing, a Singapore-based innovator in the marketing technology industry, has on Monday announced the firm has partnered Google Cloud for the launch of Skye, an artificial intelligence (AI) companion specifically designed for influencer marketers.

Skye empowers marketers with cutting-edge AI capabilities to streamline and optimize their influencer marketing campaigns, said in a statement.

According to the statement, now aims to revolutionize the industry with Skye, an innovative solution that combines state-of-the-art AI technology with influencer marketing expertise.

To elevate the AI capabilities of Skye, it said the firm is tapping Google Cloud’s Vertex AI PaLM API to bring the cutting-edge technology in influencer marketing.

This collaboration paves the way for enhanced influencer campaign performance and success, it said.

“By integrating its proprietary database with semantic search capabilities and foundation models on Google Cloud’s Vertex AI to power Skye, is turning tasks that used to take hours into quicker searches and conversational explorations, reimagining end-to-end influencer marketing as we know it, and transforming the novelty of generative AI into tangible value for its customers and business,

“We look forward to continuing to collaborate with forward-thinking companies like to drive new industry use cases with bold and responsible AI innovation,” said Sherie Ng, Country Director, Singapore, Google Cloud. noted that Skye offers a seamless and efficient solution to accelerate and scale influencer marketing efforts, and influencer marketers can expect a whole new level of ease and precision.

According to the statement, users can discover the most accurate influencers for their campaign with Skye’s Magic Search.

They can achieve this by simply typing in their search criteria across 100+ languages or uploading an image or mood board if they’re looking for a particular aesthetic.

Besides, Skye’s Lookalike Recommendations feature allows users to effortlessly expand their influencer network.

With a click of a button, Skye instantly provides a list of influencers similar to their chosen influencer, saving them time and effort while broadening their reach and potential collaborations.

They can further engage in conversations with Skye to gain insights and recommendations to refine their influencer discovery.

Users can also save valuable time with Skye’s automated email generation feature.

Skye types out personalized influencer collaboration emails on the users behalf, ensuring a professional touch and expediting the collaboration process.

Users spend less time on administrative tasks and more time building meaningful partnerships.

Skye also acts as a brand’s vigilant assistant, reviewing influencer-uploaded content to ensure brand alignment.

It also monitors the comments section of influencer posts, proactively alerting users of any negative comments that may require immediate attention to safeguard the brand’s reputation.

“We are thrilled to introduce Skye, the first ever generative AI influencer marketing companion,

“This groundbreaking technology is the result of leveraging Google Cloud’s enterprise-grade and responsibly-developed generative AI and large language models,” said Nisarg Shah, Chief Executive Officer and Co-Founder,

According to him, Skye represents a significant milestone in influencer marketing, empowering marketers to unlock the full potential of their campaigns.

“With’s Skye, we aim to redefine the way marketers identify, engage, and analyze influencers, ultimately driving unprecedented results for brands,” he added. is a technology company specializing in AI-driven influencer marketing solutions.

With a mission to empower brands and marketers, combines cutting-edge AI technology with deep industry expertise to optimize influencer marketing campaigns.

Their innovative solutions provide real-time analytics, fraud detection, and performance measurement tools to enhance campaign effectiveness and return on investment (ROI). noted that in today’s fast-paced digital media landscape, influencer marketing has become crucial for brands to engage with their target audience.

It said started five years ago, the firm is one of the fastest-growing platforms in the influencer marketing space.

It said caters to over 5,000 marketers from global brands and agencies running active influencer campaigns, and the platform helps marketers find the right influencers, build collaborations, run campaigns, and track reports.

Source: technode