Zefmo s influencer marketing report shares the industry s progress and provides a peek into the global trends of nbsp The hyperlocal micro-influencers are disrupting the Indian influencer economy Brands are tapping into these hyperlocal micro influencers sticky engagement quotient... Read more

Traditional marketing outlets are no longer a baseline for marketing strategies but these methods haven t disappeared Rather their practical applications have evolved As businesses continue to shift into a digital-first world and our methods change accordingly the ways we... Read more

On TikTok Emily Durham is a content creator with over followers She also works as a senior recruiter for Intuit Durham s following on the social platform and her success show how influencers and content creators on TikTok can strengthen... Read more

TikTok s beauty influencers are known for driving major sales spikes but not necessarily with their own brands As beauty YouTubers became embroiled in money-losing drama over the past several years brands shifted their sights to TikTokers Comparatively wholesome with... Read more

NEW DELHI nbsp India is set to have the largest base of social media content creators globally with the figure crossing million this year according to influencer marketing firm Zefmo This follows venture capital firm Kalaari Capital stating in October... Read more

Lionel Messi the famous footballers today announced that he has taken over the role of global brand ambassador for BYJU S education for all The announcement was made through his personal social media account Children are our future And each... Read more

Founded by nbsp Robin str m nbsp and brothers nbsp Gustaf nbsp and nbsp Emil Smith nbsp in Wehype announces its plans to partner with nbsp Appsflyer nbsp and nbsp Adjust Wehype intends to support its expansion by integrating the... Read more

There is no denying the fact that influencer marketing has been the buzzword for and as we step into it is indeed going to dominate brand marketing discussions nbsp A Statista analysis found that in more than of Indians had... Read more

Influencers have a huge footprint online Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences It s also valuable to research how successful influencers interact with their fans and grow their... Read more

In July college athletes were given the right to make money with the passing of new name image and likeness NIL interim policies Before then athletes caught in monetary transactions would face punishment and consequences that were detrimental to their... Read more

Since the rise of influencer marketing first-party influencer marketing data has been a game changer for brands everywhere What is it exactly Well it s information collected by a brand about the bodies it deals with This could be consumers... Read more

Miami FL January -- PR com -- The Influencer Marketing Factory has signed another creative into their roster of talents that will be represented by the agency Aliza Reynosa is a newly signed TikTok creator that is now part of... Read more