Two splashy group excursions to the United Arab Emirates illustrate the new economics of celebrity marketing where luxe vacations are traded for TikTok mentionsBeyonc performed during the opening weekend of Atlantis the Royal a new luxury beach resort in Dubai... Read more

A brand new career has opened up for Academy members It s the same path open to just about about every kind of person the influencer Social media platforms have now given anyone a voice and a way to showcase... Read more

Influencer marketing has disrupted the communication landscape like never before However the mere mention of the term is eponymous with B C marketing wherein it generates instant outcomes It is not uncommon to see surging sales for an apparel brand... Read more

Gaurav Chanana founded the Mumbai-based production house Lucifer Circus four years ago in his own words out of joblessness Since then the production house has worked with some of the biggest brands and the best agencies in the country and... Read more

Collecting Interpretations from leading marketers this report provides reliable insights into Pakistan s growing influencer industryThe explore page of any Pakistani Instagram user is flooded with thousands of influencers posting bits of their lives endorsing products and even offering different... Read more

When you re looking to get your message out to the world it s often smart to enlist the support of an influencer who speaks to your audience But staying on top of all the latest trends and figuring out... Read more

Social media influencers will now have to declare all material interests Will this impact scale and scope Which band of influencers will be hit most The Department of Consumer Affairs under Ministry of Consumer Affairs Food and Public Distribution released... Read more

When a social media influencer goes wrong the connection to a brand could damage trust One has to look no further than recent news about Kanye Ye West s nbsp antisemitic tirades nbsp to recognize that influencer marketing can be... Read more

On today's episode we discuss how customer programs are moving into the spotlight why buyers are rejecting traditional B B experiences how influencer marketing will find its way into the business world and more Tune in to the discussion with... Read more

Sephora has dropped Addison Rae s Item Beauty and Hyram Yarbro s Selfless by Hyram which launched at the retailer to much fanfare in Both influencers failed to develop brands that resonated with their followers Sephora has lost confidence in... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Hispanics are nbsp one of the fastest-growing U S demographics nbsp and they re also making a nbsp rapid ascent into affluence nbsp and... Read more

Every CMO s challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns Additionally not all influencers may be transparent about their audiences or true engagement leading to massive credibility issues It can also... Read more