A few days ago I attended an excellent Digital Summit organised by Kantar the data and insights consulting company It was a well curated event full of relevant new information and insights about the digital marketing world A wide range... Read more
All your favorite influencers were at Coachella this month or were they Some reportedly faked their Coachella attendance making it the latest influencer trend to sweep Instagram and TikTok So far has been somewhat volatile for influencers in general With... Read more
Influencer marketing has become one of the fastest and most effective means to reach audiences now Social media platforms are becoming an important point of contact with the audience The impact of social media is best seen when the right... Read more
To achieve relevancy with consumers brands must exhibit authenticity and a clear mission although what this looks like can vary from brand to brand For example Elie Seidman former CEO of Tinder and current interim CEO of Fast Growing Trees... Read more
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
One often hears about businesses running 'at speed' But businesses running at internet speed out of Asia can operate at a pace that can be on an entirely different level Such is the example of the influencer marketing platform Partipost... Read more
The days of spray-and-pray advertising are dead They have been for a long time These days nbsp audience targeting nbsp is a critical part of any marketing campaign Most marketers use Big Data the decade's sexiest buzzword to target prospects... Read more
3 key takeaways from new reports that show TikTok's rise as an influencer-marketing platform and its hold on Gen-Z and millennial consumers
TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... Read more
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
The creator economy has grown so much there are now different tiers nano influencers micro influencers macro influencers and more The micro-influencer tier in particular is rapidly expanding its earning potential as people with a few thousand followers are being... Read more
Meta s decision to expand its Instagram creator marketplace to three nbsp technology partners could dramatically ease the headaches brands face when lining up huge social-media marketing campaigns that may involve tens of thousands of influencers That s the big... Read more
Chinese marketing agency to replace third-party copywriters and designers with ChatGPT-like technology
Major Chinese marketing agency BlueFocus said it will indefinitely end hiring of third-party human copywriters and designers and instead embrace ChatGPT-like artificial intelligence AI tools adding to concerns about the impact of the technology on jobs The Beijing-based company said... Read more
Picture this It s and I m working on my passion project SLentrepreneur Magazine It s an online publication dedicated to real-world business in the virtual world of Second Life managed by my avatar persona nbsp Avarie Parker nbsp and... Read more
The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more