The popular social media app used to upload -second videos is a hub for trends and their aftermaths Recently one such trend took the internet by storm where users live stream themselves acting like NPCs or automated non-player characters found... اقرأ أكثر

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... اقرأ أكثر

Human influencers can still thrive amid their AI virtual counterparts Employ these strategies to stay relevant on social media The proliferation of virtual influencers is changing the way brands approach digital marketing They could make AI-generated personas go viral while... اقرأ أكثر

From his new home in Dubai Khaleej Times chatted with Saim to find out the real man behind the fa ade of a high-profile fashion and lifestyle influencer Saim Ali is not like a typical male model who has fizzled... اقرأ أكثر

Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like nbsp Alix Earle nbsp and Meredith Duxbury on extravagant getaways to Dubai or Turks and Caicos For its next outing Tarte is thinking smaller... اقرأ أكثر

Influencer marketing has been in existence for about a decade now During this time this brand promotion tactic has become increasingly popular among businesses of various sizes due to its effectiveness in reaching a wider audience and increasing brand awareness... اقرأ أكثر

David Yovanno is the CEO of nbsp impact com a partnership management platform helping businesses grow through partnerships As influencer marketing evolves marketers struggle to commission creators for one-off time-based campaigns Forward-thinking brands understand that longer-term partnerships lead to better... اقرأ أكثر

Social media influencers play a significant role in online consumers purchasing decisions and today more than half of consumers that follow influencers said they are more likely to buy from a brand that partners with an influencer Capterra UK nbsp... اقرأ أكثر

If done right influencers can give brands a value-added voice Consumers are highly invested in influencers with per cent of MENA users following at least one influencer and referring to them for brand discovery and recommendations With that in mind... اقرأ أكثر

These days ads and subscription services seem to be seeping into every nook and cranny of the digital space At least we were safe from those annoyances when using our appliances But even that safe haven may be gone once... اقرأ أكثر

Just when Bollywood declared them retired social media lapped up the old-school actresses as modern muses for high fashion From gracing the cover of top glossies to endorsing luxury brands and flaunting their fineries veteran actresses in their late s... اقرأ أكثر

Is Barbie the ultimate influencer A deep dive into the brand s enduring relevanceFor over half a century Barbie has been reigned as a cultural icon around the globe Not only was Barbie was one of the first toys from... اقرأ أكثر