The so-called de-influencing trend is making corporate marketing teams around the world sit up and listen It happens when people take to social media and urge their followers not to buy certain goods They may be doing so to promote... Read more

It s a reality of marketing People dislike advertising They fast-forward through commercials in prerecorded shows and pay premiums to avoid them on streaming services Do people similarly dislike it when the influencers they follow on social media post sponsored... Read more

The Department of Consumer Affairs has recently said that the government is putting out guidelines for influencers promoting health and wellness products and services It will become mandatory for influencers in this category to display their qualifications to the department... Read more

Social media fame can open more doors for wholesale expansion That s the case for Mari Llewellyn co-founder of supplements brand Bloom who boasts over million followers on Instagram on TikTok and on Youtube Bloom announced its first retail partnership... Read more

It s You ve come home from a boring day of AP Euro lecturing and waiting for your crush to Snapchat you back Your bed has never looked so good You plop yourself down for what you expect will be... Read more

The worst thing for any customer is not getting assistance from a brand when problems arise and that appears to be taking place on Instagram Top influencers on the leading social media platform aren t happy with the way things... Read more

After Emily Durham detailed her day in the life as an Intuit recruiter on TikTok and her career advice podcast began climbing Apple s podcast charts she grew nervous about what her employer would think She had nbsp talked about... Read more

The world of influencer marketing has grown pretty quickly and there are a lot of the younger generation that now aspire to be influencers or YouTube content creators when they grow up With the growth and popularity of personality driven... Read more

Heta Desai Baandal Managing Director Sociomark shares the benefits of micro influencer marketing for brands and why more and more companies are opting for the sameMicro influencer marketing is a unique form of influencer marketing that focuses on collaborating with... Read more

Artificial intelligence technology is quickly permeating every sector of the retail industry including the world of influencer marketing Incorporating artificial intelligence is nothing new in the digital marketing world but it has especially become a hot topic over the past... Read more

Mad Influence s marketplace platform is slated to be launched later this monthDubai opens major bridges and tunnel as part of bn road project to slash travel time in the cityIndian firm to launch Uber of influencer marketing in DubaiThe... Read more

Political support appears to be growing in the United States for a complete ban on the popular video sharing service TikTok If such a ban does happen it could force many TikTok influencers to seek out new ways to publicize... Read more