With influencers like Kylie Jenner and Conor McGregor pocketing million each in nbsp from their respective brands Kylie Cosmetics nbsp and nbsp Proper Twelve Whiskey And The Rock moving to an million net worth after inking a clothing deal with... Read more

Brands have long recognized the power of celebrities to influence the buying decisions of consumers But the advent of reality TV followed by the creation and growth of social media networks have given rise to an entirely new breed of... Read more

Posting content online about her lifestyle nbsp started out as a hobby for Upasana Kochhar in Delhi But when the former strategy director for a large advertising agency was nbsp stuck at home during the pandemic-induced lockdown nbsp in Ms... Read more

It was perhaps Leo Tolstoy who wrote that only an arrogant person considers himself perfect Conversely those harbouring delusions of self-perfection might also be actively courting arrogance The attack on cricketer Prithvi Shaw and a companion by a bunch of... Read more

Businesses can struggle to achieve brand recognition as consumers live in a crowded media landscape that bombards them with messages everywhere they look One corporate strategy is to build business and brand awareness by using nbsp social influencers people who... Read more

In recent years there has been an increase in brands utilizing the power and popularity of influencers to promote their products nbsp Influencer marketing has nearly doubled since with more and more brands looking to incorporate it as a part... Read more

In November when socialite and It-girl of the aughts nbsp Paris Hilton married venture capitalist Carter Reum at a swanky wedding in Bel Air a red carpet gala s nbsp worth of stars turned up Nicole Richie Kim Kardashian Paula... Read more

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... Read more

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Influencers play an active role in shaping the social media landscape Not only are they defining the types of content we view and enjoy... Read more

Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... Read more

The Advertising Standards Council of India ASCI in its latest report titled Objectionable ads in the Beauty amp Personal Care category and the rising impact of influencer marketing amp D C brands has revealed how the personal care sector has... Read more

HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... Read more