Influencers aspire to turn likes into dollars through brand sponsorships but these deals can erode their reputations says research by Shunyuan Zhang Marketers should seek out authentic voices on YouTube not necessarily those with the most followersYouTube influencers amass followers... Read more

Martechseries Influencer marketing has skyrocketed in popularity as an advertising channel The creator market is estimated to reach billion this year with influencer marketing expected to grow just over billion With more than of marketers planning to increase their budgets... Read more

Talking influence Influencer marketing is a great way to improve your reach and engagement on social media platforms Trusted influencers are sponsored to talk positively about your product or service in a way that connects with your target audience and... Read more

Forbes Influencer content is any marketing material created or published by an influencer of any size niche or platform Typically the content appears organic and feels more candid than a high-quality ad Its primary purpose is to create a sense... Read more

That s the current price of a -second commercial during NBC s Sunday Night Football as Ad Age s Parker Herren reports in What TV commercials cost in the - season In addition to revealing the price tags for commercial... Read more

The influencer marketing nbsp industry s value is estimated to grow at a compound annual growth rate of percent over the next five years to reach Rs crore by from Rs crore in The projected rise of the industry can... Read more

Influencer marketing is a booming business In fact according to studies it s expanding to be a billion industry In and beyond there are so many ways to make money online for people of all walks of life and with... Read more

TimesofIndia The landscape of marketing is immensely creative and constantly evolving We are entering a phase where human and business transactions are increasingly happening in a virtual space thanks to technological development and predicted shifts in socialisation During the pandemic... Read more

Washington About of people between the ages of and use Instagram and it s hard to spend much time scrolling without encountering a sponsored post from an influencer The same holds true for just about any other social media platform... Read more

The consumer of today is online and it cannot be denied that social media is here to stay In the last decade or so the Digital Age has ushered in technologies that have changed the way we live on a... Read more

Mashable While social media in general is influential Twitter has power beyond its direct influence on its users Using nearly two billion tweets produced in French between and a new study found that Twitter affects publishers production and editorial decisions... Read more

Mashable Capitalism at its finest It's nearly impossible to scroll through my nbsp TikTok nbsp For You Page without being faced with an onslaught of influencers trying to get me to buy something from their nbsp Amazon nbsp storefronts I... Read more