The rise of influencers has transformed the way we consume content and engage with social media platforms These individuals often known as online celebrities wield significant influence over their followers shaping opinions and trends with a single post or video... Read more

The popular tech influencer offers tips for brands looking to get the attention of influencers they want to work with Based in London Alasdair Mann better known as Alementary covers emerging tech stories for his over k nbsp YouTube nbsp... Read more

Instagram constantly rolls out new features such as Reels and product tagging that can help APAC marketers create better social marketing strategies Instagram one of the most popular social media networks worldwide has recently rolled out new features in So... Read more

Fueled by the pandemic medical professionals have cashed in on Douyin dispensing advice and endorsements If a doctor speaks at conferences or lectures there are only a limited number of people listening he said But on online platforms the audience... Read more

France is finalizing a law that seeks to regulate the commercial activities of influencers and protect consumers from nbsp possible fraud or scams The regulation which has already been approved by the National Assembly and the Senate prohibits promoting cosmetic... Read more

Some analysts estimate that the overall influencer marketing market has nbsp surpassed billion But as influencer marketing has evolved so has the relationship between brands and creators The latest trend Hiring influencers as in-house staff The most recent example is... Read more

Over the last few years the creator economy in India has grown exponentially attracting millions of independent creators joining various social media platforms and starting businesses As the creator economy has grown to the size of - million in India... Read more

Every social media app has rolled out a shopping function nbsp Instagram nbsp has Instagram Shopping so that users can buy wares without leaving the app TikTok has shoppable ads nbsp YouTube nbsp has Shopping for creators to embed products... Read more

The social media star told the ASA that he believed the references to JD Sports made it clear to viewers that the video was an excerpt from a TV ad However the ASA argues that this was not made clear... Read more

Simran Kaur nbsp and nbsp Sonya Gupthan nbsp call their journey an unlearning process overcoming insecurities that they didn t have the right background education or experience to make investments The two Aucklanders friends since they were five started their... Read more

The cryptocurrency market has welcomed a new breed of opinion leaders in the digital era crypto influencers These individuals have quickly risen to prominence capitalizing on the burgeoning interest in cryptocurrencies As charismatic figures with vast online followings they wield... Read more

Rachel Aaron a -year-old who works in public relations in New York recently dressed up for a work event at Bloomingdale s In the era of get ready with me videos on TikTok it was a golden opportunity to create... Read more