At a time when influencer marketing is booming industry experts discuss how brands need to relook at their influencer strategiesIn layman's terms influencer marketing is a form of marketing that involves the use of influencers people and organisations who have... اقرأ أكثر

Dream chaser model and traveller reads the Instagram bio of Kyra a new influencer in town She s a -year-old Mumbai-based model who is fashionable fitness conscious and is gaining a strong foothold in the influencer marketing space Since her... اقرأ أكثر

With so many influencers and creators now launching their own product lines which are receiving tremendous love from their followers going forward there is a perspective for brands to start thinking of product line collaborations too and not just a... اقرأ أكثر

When content creators took over Dubai Influencers offer top tips for social media at Billion SummitThe name of the summit derives from the total following of billion people approx of over influencers that took to the stage to deliver panel... اقرأ أكثر

Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences From using artificial virtual influencers to micro influencers on social media agencies and brands are... اقرأ أكثر

Qatari YouTuber Ghanim Al Muftah starred alongside Morgan Freeman in the World Cup opening ceremony Al Muftah is known for his motivational speeches and social media presence featuring on TEDxQatarUniversity in aged to talk about his condition caudal regression syndrome... اقرأ أكثر

New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... اقرأ أكثر

Let s be honest Social media is sexy and so is the discourse surrounding it From the latest TikTok trend to Elon Musk taking over Twitter there always seems to be something new happening in the digital world Social media... اقرأ أكثر

The FTC says Google paid radio DJs to say they loved the Pixel Google and iHeartMedia the US's biggest radio station operator are being hit with a false advertising lawsuit for ads they ran about the Pixel which we found... اقرأ أكثر

The second edition of the Impact Digital Influencer Conference will be held today November from noon onwards in Mumbai The much-awaited INCA-e m Influencer Marketing Report will also be unveiled today in the presence of eminent leaders from the advertising... اقرأ أكثر

Meghan Markle is rumoured to be gearing up for a return to Instagram with an online gossip portal citing an unnamed source saying that she is ready to be an influencer The rumour started doing the rounds on social media... اقرأ أكثر

To hear some people on TikTok tell it we've spent years in a panoramic Or perhaps it was a panini press Some are in the leg booty community and stand firmly against cornucopia If it all sounds like a foreign... اقرأ أكثر