In recent years there has been an increase in brands utilizing the power and popularity of influencers to promote their products nbsp Influencer marketing has nearly doubled since with more and more brands looking to incorporate it as a part... اقرأ أكثر

In November when socialite and It-girl of the aughts nbsp Paris Hilton married venture capitalist Carter Reum at a swanky wedding in Bel Air a red carpet gala s nbsp worth of stars turned up Nicole Richie Kim Kardashian Paula... اقرأ أكثر

Statistics indicate that India's influencer marketing industry was valued at above billion Indian rupees in It's projected to see a compound annual growth rate over the next five years with the industry's market value approximated to reach billion Indian rupees... اقرأ أكثر

Co-founder and CEO of nbsp SocialPubli an award-winning influencer marketing platform with opt-in influencers across countries Influencers play an active role in shaping the social media landscape Not only are they defining the types of content we view and enjoy... اقرأ أكثر

Nearly nbsp six out of every people worldwide nbsp are now active on at least one social media platform This acquisition allows brands and agencies to connect with that audience via the unique assets of each company Julius is thrilled... اقرأ أكثر

The Advertising Standards Council of India ASCI in its latest report titled Objectionable ads in the Beauty amp Personal Care category and the rising impact of influencer marketing amp D C brands has revealed how the personal care sector has... اقرأ أكثر

HypeAuditor has released its fourth annual State of Influencer Marketing report revealing that the number of influencers impacted by fraud continues to decrease Each year the report provides an overview of the latest news from social media platforms most used... اقرأ أكثر

Influencer demographicsThe Facebook audience in India primarily comprises males accounting for percent of the total audience base and female users stand at percent Millennials - are the most active user base winning over percent of space Further GenX aged to... اقرأ أكثر

Traditionally consumers trust word-of-mouth referrals and recommendations from people they know over brands marketing and advertising efforts With the rise of online influencers the WOM concept has morphed into a many-to-one method of communication in digital marketplaces and partnering with... اقرأ أكثر

As influencer marketing matures marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies Agency execs at influencer marketing agencies say that they ve seen a significant uptick over the last months and even more so... اقرأ أكثر

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years and partnering with influencers isn't a new concept Just over the past year the industry was nbsp valued at billion nbsp and still keeps growing... اقرأ أكثر

The Australia Consumer and Competition Commission ACCC is combing through social media platforms to identify influencers that don t disclose affiliations with the product and company they re promoting Social media users reported more than influencers to the regulator nbsp... اقرأ أكثر