In its amended definition of celebrities the Advertising Standards Council of India ASCI has added social media influencers with a following of at least The ASCI code contains a special rule for celebrities that states that commercials using celebrities must... اقرأ أكثر

For many travel agent sounds like an anachronistic job title conjuring images of shoulder pads and strip malls corded telephones and desktop computers with cathode-ray tube monitors Indeed ever since the advent of online booking travel industry watchers have been... اقرأ أكثر

As TikTok videos featuring popular influencers peddle health advice a new study spotlights alarming trends prompting urgent calls for integrating credible medical information into the digital landscape In an era where social media apps are shaping global discourse a recent... اقرأ أكثر

New services are springing up to help indie businesses in beauty get off the ground so Cosmetics Business trialled the optionsSince the days of YouTuber Zoella s Superdrug range and the Chapman sisters Pixiwoo there has long been a precedent... اقرأ أكثر

Young digitally-savvy consumers often turn to influencers for information advice and inspiration This makes influencer marketing an attraction option for brands from beauty to banking By carefully selecting influencers aligned with a bank s target audience and values marketers can... اقرأ أكثر

E-commerce clothing brand Shein took a group of diverse influencers to Guangzhou China in June What was meant to be a standard press tour went awry when people reacted negatively to the social posts about the trip nbsp NPR reported... اقرأ أكثر

Influencer marketing has gained significant traction since years and has become a prominent element in many industries from luxury brands to mass markets as well as HoReCa including the hospitality sector for sure nbsp While the relevance of influencer marketing... اقرأ أكثر

Moving every few years as a child taught me to connect Public relations and investor relations for nbsp Juwai IQI nbsp and consulting clients The billions-of-dollars influencer marketing industry is about to be shaken up What it will look like... اقرأ أكثر

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... اقرأ أكثر

There may not be hashtags yet on Instagram's new app Threads but that's not stopping ads from appearing all over the latest social-media platform Within two days of nbsp Threads' launch on July certain brands and influencers started posting paid... اقرأ أكثر

The popular social media app used to upload -second videos is a hub for trends and their aftermaths Recently one such trend took the internet by storm where users live stream themselves acting like NPCs or automated non-player characters found... اقرأ أكثر

On Tuesday Glossy hosted the premiere Beauty Pop event bringing together brands and influencers for a day of meetings intimate discussions panels and networking During speaker sessions related to building meaningful connections brand executives and influencers discussed the hows and... اقرأ أكثر